Shopping Trends During Sahur at Shopee Big Ramadan Sale, Transaction Increase More than 16x

The excitement of Ramadan is felt even more with various activities preparing for the upcoming festive moments. This momentum becomes even more cheerful with the presence of Shopee Big Ramadan Sale 2023, the biggest promotion in Indonesia that brings new synergy in meeting consumer needs in Ramadan, making it easier and more enjoyable.

Easy online shopping access with fantastic promotional offers, interactive features, and attractive opportunities and benefits offered, Shopee has achieved new milestones throughout this Ramadan campaign. Users are enthusiastic in taking advantage of the peak of the campaign, which can be seen from the emergence of shopping trends during sahur with a transaction increase of more than 16x compared to regular days.

The Big Ramadan Sale 2023 campaign not only helps users create every blessed Ramadan moment, but also gives birth to new shopping habits. Therefore, here Shopee shares the excitement of shopping trends of Shopee users during Ramadan.

Users Hunt for Desired Products in Ramadan

The various needs that arise during Ramadan make people more enthusiastic in hunting for various needs and desired products. One of the focuses is the development of fashion trends that emerge during the Big Ramadan Sale 2023 campaign.

The Muslim Fashion category experienced a transaction increase of more than 9x during the peak of the campaign compared to regular days, which is evidence that the Muslim fashion market is increasingly popular. The habits of people who want to buy new clothes and worship supplies to look their best and fashionable in every Ramadan activity can be seen from the users' favorite products, namely Gamis Crinkle, Pashmina Ceruty, and Baju Koko Kurta, which are the most purchased items on Shopee.

In welcoming the arrival of Eid, various activities such as sending hampers to family or relatives have become a tradition and trend in order to maintain kinship. It is no wonder that the enthusiasm during the peak of the Big Ramadan Sale 2023 campaign towards Hampers also experienced an increase of more than 5x compared to regular days.

In addition to being a moment to share happiness through exchanging gifts, preparations for welcoming the day of victory are also filled with unique and typical traditions of each family. For example, the tradition of gathering with family while enjoying traditional food on Eid, as well as the tradition of giving greetings or giving THR with cute envelopes to relatives. Interestingly, from these habits, products related to the spirit of welcoming Hari Raya such as Amplop Lebaran, Dates, and Idul Fitri Hampers Bags are also the most ordered products by users.

Monica Vionna, Head of Marketing Growth Shopee Indonesia, revealed, "We are delighted to see the enthusiasm of users in choosing Shopee as their online shopping destination to fulfill various needs during their Ramadan moments. The biggest promotions and a variety of products that we present, as well as external factors such as halal bihalal traditions and maintaining kinship, have driven an increase in categories that are synonymous with Ramadan, such as Muslim Fashion, Food and Beverages, and Hampers."

She also added, "In addition, the excitement of this year's Shopee campaign, users have maximized various attractive offers that we have presented. The enthusiasm and intensity of hunting for desired products throughout the campaign can be seen during the Flash Sale Akbar RP1 moment. Especially during the peak of the campaign on April 4-6, one of the most sought-after Flash Sale RP1 products was the Toyota Agya car, iPhone 14, and Umrah Package, which were successfully obtained by Shopee users."

Support from Interactive Features that Make Shopping More Exciting

Various habits have changed in everyday life for everyone. In addition to using Shopee as a shopping platform, users also enjoy various other interesting features. For example, Shopee Video, Shopee Live, and Shopee Games to fill their free time during fasting. What makes it different is that the excitement of new programs and innovative features presented by Shopee has also received extraordinary responses that users have utilized to maximize and enliven their shopping moments. So, what are the features being referred to?

- Special Ramadan program, Shopee LIVE MARKAS (Mari Kita Ngobrol Santai Bareng UMKM/ Let's Have a Casual Chat with MSMEs): Accompanying users during ngabuburit (waiting for iftar) with entertaining content on Shopee Live called MARKAS, which has been available since March 23 from 17:00 to 18:00 WIB. This program has received positive response from the community and has been watched up to 7 million times during the peak of the campaign.

- Users also enjoy various interesting entertainment while benefiting from watching Shopee Videos to get THR Kaget 15M (Surprise Cashback) throughout the campaign. It can be seen that Shopee Video has experienced an increase in the number of viewers during the iftar period from 18:00 to 21:00.

- Moreover, the spirit of sharing is also felt through the #SpillBawaBerkah competition, which was participated by Shopee Affiliates from all regions in Indonesia to share product inspirations that can complement every activity in Ramadan. Until the peak of the Big Ramadan Sale campaign on April 6, nearly 200 thousand videos have been uploaded to Shopee Video using the hashtag #SpillBawaBerkah.

"Through the Big Ramadan Sale 2023 campaign, we not only offer new ways of shopping, but also make Shopee a creative space to strengthen potential through the initiatives that we present, both for sellers and buyers. Although Ramadan has not ended yet, the achievements we have obtained since the beginning of the campaign until the peak day are clearly inseparable from the support and trust of the entire Shopee ecosystem. Our hope is that this campaign can continue to accompany the journey of Ramadan for the Indonesian people until the upcoming Eid al-Fitr," concluded Monica.

What's more interesting, the attractive promotions of the Big Ramadan Sale 2023 are still ongoing until April 22, 2023. You can also experience other benefits through promotions on the mini peak day, which will take place on April 10-11, 2023, including the Flash Sale Akbar Rp1, Super Dahsyat Free Shipping, and THR Kaget 15M.

Find out more information about the Big Ramadan Sale 2023 by clicking here. Download the Shopee app for free through the App Store or Google Play and activate ShopeePay immediately.