Already Worldwide and Have a Western Name, Turns Out This Brand is Truly Indonesian

Dream - Although the level of exports is still far behind several countries, such as China and Japan, Indonesia also has many quality products that have successfully penetrated foreign markets.

Not only marketed to neighboring countries, original Indonesian fashion products are even popular in dozens of countries. 

This is certainly not unrelated to the rise of Indonesian original fashion brands, also known as local fashion brands. The quality of local brands is increasingly sought after because of their improved quality and their ability to accommodate the needs and tastes of the market.

Moreover, several original Indonesian fashion brands are often mistaken for well-known foreign brands because of their excellent quality. In addition to having good quality, these local brands also have Western names, such as Terry Palmer.

Terry Palmer is a domestic towel brand. Although it is produced in Indonesia, the Terry Palmer brand is already recognized internationally. It has even been marketed in Japan, Europe, and America since 1988.

This product not only prioritizes fashion, but also luxury and softness.

Quoted from merdeka.com, PT Indah Jaya is the company that produces these towels. This textile company has been established since 1962.

The company is now led by Wilson Pesik, the third generation controlling a 40-hectare factory in Tangerang with around 5,000 employees.

Wilson is a smart young man who graduated in Marketing and Entrepreneurship from one of the universities in the United States.

Armed with the knowledge gained in Uncle Sam's country, he brings a new passion in marketing and creates a more flexible work atmosphere.

One of Terry Palmer's best products is the Luxury Bath Collection. These towels are made from Egyptian cotton with a combination of Swarovski stone collections that add softness to the owner.

This company is committed to becoming a world-class towel industry by improving product quality and market expansion. Terry Palmer prioritizes quality, comfort, and style.

Terry Palmer is made from 100 percent Combed Cotton for extra luxurious softness and maximum absorbency. To maintain product quality, the company prioritizes health aspects by paying attention to hygienic and antibacterial materials. This is aimed at protecting its consumers.

Terry Palmer also often campaigns for washing towels three times a day. Used towels can trigger the growth of bacteria, germs, and fungi that cause skin problems and unpleasant odors.

In the future, Terry Palmer aims to become a widely used towel product in Indonesia and the global community.