Digital Business Competition Champion of Barokah Santri Shopee in West Java, from Vegetable Sellers to Funeral Equipment

Dream - Shopee Barokah together with the West Java Provincial Government announced the five winners of the Santripreneur Digital Business Competition "From Pesantren to Pesantren". After a month-long selection process, the five winners received business capital and umrah packages for the first place winner.

The five winners of this competition were selected from the training program provided to 1,000 santri in several regions since January 2023. Through this training, the santri are expected to support the mission of the West Java Provincial Government to improve the economy of Islamic boarding schools through SMEs, towards Indonesia as the center of the world's sharia economy in the digital business ecosystem.

West Java Vice Governor, Uu Ruzhanul Ulum, in his speech said that pesantren programs are mostly known as places for producing Mutttaqin (those who are pious), Imaman Muttaqin (pious leaders), and Ulama'ul Amilin (scholars who share their knowledge).

The presence of the Santripreneur program is expected to help encourage the santri to become great entrepreneurs.

"Through this amazing technology and program, 1,000 santri can become successful entrepreneurs in the future," said Ruzhanul.

Furthermore, Ruzhanul hopes that this program will have a domino effect in the form of santri who can become entrepreneurs while empowering pesantren as a great source of economy.

In determining the winners of the Santripreneur Digital Business Competition, Shopee Barokah assessed various aspects such as store sales in the last 3 months, development of innovative products, store and product management in accordance with Islamic principles, as well as business development and marketing strategies.

As a result, the top five best Santri products from West Java were selected as winners. The five winners are:

1. Darul Fress santri shop from Al Ittifaq Islamic Boarding School, Ciwidey, which sells various selected vegetables and fruits, was chosen as the first place winner and received Umrah package and business capital of Rp15 million.

2. Adden Indonesia santri shop from Persis 259 Islamic Boarding School, Pangalengan, which sells bathing equipment for the deceased made from herbal and environmentally friendly materials, received business capital of Rp15 million.

3. Ageung Fresh santri shop from Al Mashum Islamic Boarding School, Kab. Bandung, which sells various vegetables and fruits, received business capital of Rp10 million.

4. Dress Kondangan santri shop from Al Huda Babakan Ciwaringin Cirebon Islamic Boarding School received business capital of Rp5 million.

5. Yudi Sucau Shop santri shop from Jalalen Gartu Islamic Boarding School was chosen and received business capital of Rp5 million.

Jodi, the owner of Adden Indonesia, who was the second place winner in West Java, admitted that he only opened an online store in early February 2023. This business was started after participating in training from Shopee Barokah.

During the training period, Jodi was equipped with knowledge on how to open and manage an online store.

"Alhamdulillah, with the digital business training from Shopee, it adds to our digital skills that have been selling products offline. Hopefully, with the online store on Shopee, we can have a wider impact on the community through our products," said Jodi.