Selling Tips with Engaging Stories from Raditya Dika

Dream- Business development is currently growing rapidly. Business strategies are not only focused on technical issues such as pricing factors, marketing, or other aspects. In this era, business players are required to win market segments among thousands of business competitors.

This is what drives GoSend Indonesia to provide a platform for Micro, Small, and Medium Enterprises (MSMEs) who are part of the Best Seller Gosend Community to participate in the Gosend 2023 Learning Space event. In this event, MSMEs are given the opportunity to deepen their social selling skills to increase income, especially before Ramadan.

One effective way to increase income in business is by involving consumers through storytelling or good storytelling techniques. Storytelling in business is a method of packaging information in the form of a story that is relevant to the problems faced by consumers, with our products providing the solution.

“Everyone can buy pens and paper, but not everyone can write ideas. Similarly, when we tell the value of the products we have, there must be points that we can tell to build emotions with buyers,” said Raditya Dika, a writer and comedian at the Gosend 2023 Learning Space event on Wednesday, March 15, 2023, at the Gojek Auditorium, South Jakarta.

He also revealed that without storytelling, our products will not attract customers to try them. This is why storytelling in sales is important according to Raditya Dika.

Emotion in Stories Makes Us Remember a Product
Currently, business players are required to implement a customer-centric culture, where customer satisfaction is the main aspect. Stories that add a human element to the created marketing strategy content will establish a strong connection between customers and products, which can evoke emotions and empathy from customers. This emotional connection will make customers care about and remember our products.

Telling the Value of Our Products
The most prominent advantage of storytelling is being able to inform about our products without sounding promotional. Relevant stories will allow us to communicate more smoothly, so buyers don't feel forced to buy the products being told.

Report: Hany Puspita Sari

Gojek's Double Digit Growth, GoTo Creates 3 Service Strategies for Customers in 2023

Dream - Gojek, the on-demand ride-hailing service business unit of PT GoTo Gojek Tokopedia Tbk (GoTo Group), reported positive performance until the third quarter of 2022. The GoTo business origin even reported double-digit growth in various businesses it is engaged in.

President of the GoTo On-Demand Service Business Unit, Catherine Hindra Sutjahyo, in the Gojek Outlook 2023 media discussion in Jakarta on Tuesday, February 28, 2023, reported that Gojek's gross revenue in the third quarter of 2022 grew by 31 percent year-on-year.

“Targeted and relevant innovations in answering the needs of ecosystem users bring positive contribution margins to the on-demand services business (Gojek),” said Catherine.

According to Catherine, changes in consumer behavior entering the post-pandemic period in 2022 posed its own challenges for on-demand services. However, these changes became opportunities for Gojek to continue innovating.

In addition to double-digit growth in gross revenue, Gojek also reported positive growth in the GoFood business, which provides food delivery services. GoFood Transaction Value was reported to have grown more than twice.

This growth is also reflected in the increase in GoFood customers from 38 percent to 52 percent. Meanwhile, GoFood culinary business partners in Indonesia grew by 45 percent.

The transaction value for business travel services for companies through GoCorp was also reported to have increased by 55 times.

Meanwhile, the online seller partners in the GoSend Best Seller Community grew 4 times since its launch in March 2022, with a total of around 17,000 members.

In the media discussion titled Gojek Outlook 2023, Catherine also revealed three company strategies that will focus on technological innovation, product variation development, and support for long-term partner impacts.

In terms of technological innovation, Gojek will continue to optimize technology to be more targeted according to customer needs and preferences. Planned initiatives include machine learning technology for food recommendations and targeted promotional strategies in GoFood.

As part of the GoTo Group, Gojek also expands access to ordering GoFood on Tokopedia and web ordering. There are also features like GoFood Scheduling, GoSend, and GoPay Coins.

Not only that, Catherine leaked that there will be Gojek transportation services equipped with Priority Allocation options for customers.

Catherine also revealed that the company will implement product variation strategies to accommodate and target the needs of the public in various segments. To reach new customer segments, in the GoFood sector, Gojek has introduced the Hemat Mode feature, which provides free options and discounted shipping for customers.

In terms of transportation services, Gojek has expanded GoTransit on the Commuterline to facilitate multi-modal mobility, which now extends to Jogja-Solo and Transjakarta Bus. There are also the GoCar Luxe and GoRide XL features.

Gojek has also improved its logistics services by launching GoSend Car for the delivery of large items and cargo with a maximum size of 100 kg. This feature is believed to be very useful for GoFood partners who receive large orders.

The last strategy prepared by Gojek is support for partners for long-term impacts, such as various training initiatives, support programs, and community development. For driver partners, Gojek expands benefits through Gojek Swadaya, Bengkel Belajar Mitra, and Smart Tips in the GoPartner application.

Meanwhile, for culinary business partners, Gojek has added new learning modules in the GoFood Partner Community (KOMPAG). On the other hand, for online sellers, Gojek encourages the Best Seller GoSend community.

“We believe that these three strategies can drive sustainable long-term growth, in line with the GoTo strategy for the development of ecosystem-based products and services,” explained Catherine.