Dream - Minister of Cooperatives and SMEs, Teten Masduki, responded to the news that TikTok Shop will be reopened after being closed by the government some time ago. According to him, the fate of TikTok Shop has not been decided yet.
"Stage Evaluation"
Teten asks the community to give time for evaluating the regulations in the third month. Although these rules will not change, TikTok Shop still has the opportunity to be reopened, awaiting the determination of HPP.
Collaboration with E-Commerce
Teten hopes that TikTok can collaborate with other digital e-commerce platforms, such as Bukalapak or Tokopedia. "Because both of them have already had an IPO (initial public offering), so they can buy shares in the capital market," said Teten when met by the media at the event Cerita Nusantara: Unvelling the Story of Indonesia Artistry, Jakarta, Tuesday, November 28, 2023. According to Teten, investment in both e-commerce platforms is widely accessible.
Teten emphasized, because social media is not allowed to unite with E-Commerce in one platform. "Because it will monopolize the market and can hit UMKM actors, especially hit offline traders," he said.
As known, some time ago a new regulation on Tiktokshop's monetization was issued, which is said to have harmed local micro, small, and medium enterprises (MSMEs). This Permendag regulation number 31 of 2023 has attracted public attention, especially online business actors who also claim to have been disadvantaged.
Teten conveyed that the actions taken by the government apparently reflect the system implemented by neighboring countries. According to him, digital platforms in e-commerce are not allowed to monopolize the market.
"I have proposed to President in the cabinet meeting after the arrangement of TikTok Shop. So we have to imitate China that digital platforms in e-commerce should not have any market monopolies."
word Teten.
"2023 Dream.co.id"
"Local Products Lose Competitiveness"
The husband of Suzana Rahmadani added, this implementation is carried out in order to save the government from the large number of local MSMEs who claim to be unable to face global competition.
"Especially against the global giants with massive capital," he added. According to data from the Ministry of Cooperatives and Small and Medium Enterprises, platforms in E-commerce should only hold a market share of 20 percent to 30 percent. However, Tiktokshop dominates the market with 70 percent to 80 percent, causing KemenKopUKM to consider it detrimental to local micro, small, and medium-sized businesses. Teten stated that Tiktok Shop is an E-commerce platform that competes for or expands its market share by burning money, offering free shipping costs, and selling products as cheaply as possible."
"The action is called predator repricing," he explained. Teten added, the public do not need to be disheartened, because now the government is discussing the sustainability of TikTok Shop."
"This is still under discussion in the government. This will be included in the Permendag, I have already conveyed it in the dakor Menko Ekonomi (Coordination Meeting of the Minister of Economic Affairs) that there is a need to revise the Permendag regarding the regulation that prohibits selling products below the market price (HPP),"
he said.
"2023 Dream.co.id"
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