Founded in 1074 by Benedictine monks from Salzburg, Admont Abbey is located in the town of Admont and has become one of the leading tourist destinations in the Styria region. Although the entire monastery complex is stunning, the main focus is on the library, which measures 70 meters in length. Here is a portrait of the uniqueness of Admont Abbey as quoted from odditycentral.com on (26/4).

The beautiful ceiling is adorned with paintings, wooden and gold statues, as well as bookshelves decorated with gold. The seven domes with paintings add to the beauty of this library, making it one of the most stunning in the world. The Admont Monastery Library is a leading work of art from the Late Baroque era in Europe, combining architecture, sculptures, and wall paintings to create a breathtaking visual landscape.

In 2018, with the aim of reaching a wider audience, the monks decided to utilize the existence of the monastery through social media. The Admont Monastery has been fully restored, with a primary focus on using social media as a main promotional tool. They offer a highly attractive place to be photographed and shared with the global community, and the monks enthusiastically spread it to all corners.

"In addition, the presence of this monastery has also expanded to other social media platforms with millions of followers reaching interactions of up to 25 million people every month. This number has significantly increased from around 10,000 interactions four years ago. The mesmerizing atmosphere resembles scenes in Disney animated films, such as Beauty and the Beast. The marketing strategy is considered effective through social media because the Admont Monastery Library has now become one of the most popular library destinations worldwide."