Dream - Paragon held the Beauty Science Fest for the first time at Laguna Atrium Central Park, West Jakarta. The event lasted for 5 days, from September 27th to October 1st, 2023.
This year, Beauty Science Fest carries the theme 'When Beauty Meets Science' in line with Paragon's goal to collaborate beauty and science. In this event, Sahabat Dream can find out more about beauty science, self-care, and makeup.
"Now is the era of skintellectual, so society is no longer just using products, but they are starting to be aware of the composition of products and starting to research with the claims stated in marketing."
According to Claudia Christin, a Beauty Expert at the Press Conference of Beauty Science Fest 2023 at Central Park Mall, West Jakarta, some time ago.
"Interesting Activities"
There are several booths that can be visited to get interesting experiences about the world of beauty. Here are some of them:
"Epidermalux Lab"
Friends of Dream can perform skin check to determine the condition of the skin at Epidermalux Lab. In fact, you can also mix your own serum and moisturizer according to your skin's needs. Of course, you will be assisted by experts.
"Color Science Lab"
In this booth, visitors can find out their skin undertone to make it easier to determine makeup colors and clothes that make your skin brighter. Dream friends can also mix foundation and lipstick according to your skin undertone.
"Trichoscent Lab"
"Not only facial skin, Sahabat Dream can find out about hair types and scalp conditions. You can consult with experts about hair health to keep it well-maintained."
Sunscreen Expert Lab
Dear Dream friends, you can try using a UV camera to try out various types of sunscreen. Here, you can also learn about In Vitro and In Vivo SPF testing. People with oily skin can find out about the sebum level of sunscreen, participate in the trial of sunscreen stick formulations, and get sunscreen recommendations according to their skin needs.
"Dermacleanse Lab"
"Here, you can simulate and evaluate the production of foam in skincare. Skin check can also be done in this booth using Artificial Intelligence (AI). You will also be educated about skin barrier and the importance of maintaining skin pH balance."
"Scientia Experts Zone"
"Finally, Dream friends can experience being in the Paragon laboratory using virtual reality (VR). So, which booth are you interested in visiting, Dream friends? Report: Ardhaleva Nurul Insani"
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