SK II Campaign, 4 Celebrities Challenged to Take Photos Without Makeup and Editing

Dream - Dream friends must be familiar with SK-II. This Japanese beauty brand is known for its range of premium skincare products. One of the favorites is SK-II Facial Treatment Essence with Pitera content.

SK-II has launched a new campaign titled 'Late Night Portraits' featuring natural and makeup-free photos of its brand ambassadors.

The campaign is considered the brand's boldest move, involving several well-known public figures such as Mina TWICE, Japanese actress Ayaka Miyoshi, Japanese comedian and SK-II's longest-serving brand ambassador Naomi Watanabe, and Japanese actress Kaori Momoi.

As part of 'Late Night Portraits,' the public figures prepared their natural skin using only Pitera for the photoshoot. This campaign also serves as a celebration of Pitera as a unique ingredient found in SK-II products.

SK-II's Global CEO, Sue Kyung Lee, revealed that this was driven by the brand's desire to provide a solution to one of the biggest skin fluctuation problems experienced by its consumers, especially young women.

The company conducted a recent study on the phenomenon of skin fluctuation in young women and how they can appear almost 10 years older in a day, prompting SK-II to conduct this bold test to uncover the functions of Pitera.

"Inspired by the courage of our celebrity ambassadors to step forward for a bare-faced photoshoot at night, I created 'Late Night Portraits' myself during World Pitera Day," said Lee in her statement.

This campaign, inspired by research on skin fluctuation issues, is a global event dedicated to Pitera. Additionally, the research also found that the worst condition of women's skin is at night.

Therefore, 'Late Night Portraits' aims to showcase the power of Pitera in stabilizing daily skin fluctuations, even at night.

Late Night Portraits adds to SK-II's collection of campaigns and efforts to raise awareness about skincare ingredients and Pitera Essence products.

Other campaigns range from celebrity testimonials, different challenges and skin issues, to web series or films directed by SK-II brand ambassadors.