"Dream - With the increasing interest of the public in unique and trendy foods, home-based culinary businesses have become a golden opportunity for cooking enthusiasts to turn their hobbies into a profitable source of income. However, to ensure that home-based culinary businesses not only survive but also grow and compete in an increasingly crowded market, Dream friends need the right strategies."

Before starting a culinary business, it is important to understand who the target market of Sahabat Dream is. Is Sahabat Dream targeting young families, office workers, or students? Knowing who the potential customers are will help in determining the type of food to offer as well as the appropriate marketing strategies.

"In the competitive culinary world, offering a unique and quality menu is key. Try to present unusual dishes or modify traditional recipes with a new twist. Ensure that every dish you serve has a consistent and delicious taste."

“Agar bisa terus bertahan di tengah dinamisnya pertumbuhan industri kuliner Indonesia, pintar masak saja tidak cukup. Dibutuhkan juga kejelian untuk memahami perilaku pasar secara menyeluruh,” kata Chef Nadya Puteri.Lakukan riset pasar untuk memahami apa yang dicari konsumen dan bagaimana mereka berinteraksi dengan produk kuliner. Misalnya, saat ini banyak orang yang semakin peduli dengan kesehatan dan keberlanjutan, sehingga menawarkan pilihan makanan sehat atau ramah lingkungan bisa lebih dilirik.