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"Dream - Populix releases a report on Ecosystem Analysis Study and Perception towards Digital Banks in Indonesia. There are 10 digital banks that are familiar and widely used by the community in Indonesia."
VP of Research Populix, Indah Tanip, said that SeaBank currently holds the first position as the most well-known digital bank among the public. Then there is Bank Jago, followed by Blu by BCA Digital.
"Apparently, we see here the top 3 are SeaBank, then there is Bank Jago, then there is Blue by BCA Digital. Well, we see here that SeaBank is very occupying the top position, very strong positioning in public awareness."
Beautiful words quoted from Liputan6.com, Tuesday, July 9, 2024.
The majority of respondents know about digital banks from online media, where SeaBank is known for its presence in online shopping applications. Indah acknowledges that SeaBank has a strong positioning and is also the most desired and remembered by its target market. Meanwhile, others are known for the numerous partnerships they have with merchants.
"Well, let's see the top 3, which are indeed digital communication channels, namely YouTube, Instagram, and TikTok, you know,"
ujarnya.
"Dream.co.id"
As for the brand performance, SeaBank still leads as the most widely used digital banking, followed by Bank Jago and Blu By BCA, which also show a fairly good level of usage conversion.
SeaBank account is popular because of its low transfer fees and attractive promotions. Meanwhile, Bank Jago's appeal lies in its seamless integration with other applications, and Blu By BCA is used because of its responsive customer service.
"The reason why they have been using that brand in the last month? If Seabank turns out to be significantly higher compared to other brands, it is because of the affordable administrative or transfer fees, and even free, and this can be a moment for Seabank to strengthen their positioning in this industry."
"ujarnya." translates to "he/she said."
The following are 10 familiar digital banks that are widely used by the community in Indonesia:
SeaBankBank JagoBlu By BCAAllobankBank Neo commerceJeniusLine BankDigibankTMRW by UOBOcto Mobile
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