4 Unilever Brands Chosen as Consumer Favorites, One of Which is Purchased by 60% of Indonesian Population

4 Unilever Brands Appointed as Favorite Consumer Choices, One of Them Purchased by 60% of Indonesian Population.

Dream - Four brands from the largest FMCG company in the country, PT Unilever Indonesia Tbk, are included in consumers' favorite products. The selection is known from the annual report "Kantar Brand Footprint Indonesia 2024" issued by Kantar Worldpanel Indonesia.

4 Unilever Brands Chosen as Consumer Favorites, One of Which is Purchased by 60% of Indonesian Population

The fourth favorite consumer brand produced by Unilever is Royco, Pepsodent, Glow & Lovely, and Sunlight. In the "Kantar Brand Footprint Indonesia 2024" report, Royco ranks fourth out of the top 10 brands. The report states that at least 60 percent of Indonesian society, or approximately 42 million households, purchase Royco, with at least 14 purchases per year.

Besides Royco, Pepsodent was chosen as the Most Chosen Personal Care Brand, Glow & Lovely as the Most Chosen Beauty Brand, and Sunlight as the Most Chosen Household Care Brand.

"The current market leader in 13 out of 15 categories in which we operate. Our focus going forward is to continue implementing the 5 Strategic Thrusts of the Company by strengthening our main brands, creating markets, strengthening market execution, increasing business impact, and focusing on sustainability efforts."

The following is the translation of the given 'Bahasa' text to 'English' while preserving any HTML tags: "words from the Director of Unilever Indonesia, Ainul Yaqin, quoted on Friday, July 5, 2024."

The fourth brand selected as the favorite brand of consumers is considered consistent in implementing various programs that have a positive impact on the health and well-being of the community.

"Royco"

This brand has the Royco Nutrimenu program that promotes healthy eating patterns and balanced nutrition, in collaboration with BKKBN, NU Care-LAZISNU, and supported by the Indonesian Ministry of Health. This program prioritizes ToT (Training of Trainer) which educates mothers through activities in Islamic boarding schools, integrated health posts, Family Welfare Movement (PKK), and others. Since its first implementation in 2019, the Royco Nutrimenu Program has reached 18 million mothers across Indonesia.

Peposdent

The annual National Dental Health Month (BKGN) campaign, which has been promoting the importance of dental and oral health through education, care services, and free dental examinations since 2010. This program has reached 30 million people in Indonesia, accompanied by free teledentistry services via WhatsApp that have benefited more than 90 thousand individuals.

"Glow & Lovely"

Consistently through the "Glow & Lovely Bintang Beasiswa" program, we support Indonesian women in achieving glowing faces and bright futures by providing access to higher education for high-achieving women who face financial constraints. Since 2017, this program has benefited 450 women in various regions of Indonesia and reached 35 million women through mentoring and self-development classes.

Sunlight

This brand has a program "Agen 1000 Sunlight" in collaboration with PNM (National Capital for Madani) to help improve entrepreneurship skills and income for micro women entrepreneurs and their families. This program has reached 78,000 new customers and recruited 1,072 Agents. In 2024, Sunlight will continue the "Agen 1000 Sunlight" program in 5 cities in Indonesia such as Aceh, Medan, Padang, Pekanbaru, and Palembang to empower more Indonesian women.

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