How Popular are Toyota's Electric Cars in Indonesia?

Seberapa Laku Mobil Listrik Toyota di Indonesia?

"How popular are Toyota's electric cars in Indonesia?"

Dream - PT Toyota-Astra Motor (TAM) reported an increase in sales (wholesale) in the Indonesian automotive market in 2023 compared to 2022. Toyota sales, including Lexus, were reported to have increased from 332,443 units in 2022 to 339,292 units in 2023. With hundreds of thousands of units sold, PT TAM further strengthens its market share dominance from 31.7 percent in 2022 to 33.7 percent.

The translation of the given 'Bahasa' text to 'English' while preserving any html tags is: "The presence of MPV Kijang Innova Zenix"

Toyota revealed that PT TAM's sales cannot be separated from the presence of the Kijang Innova Zenix family MPV at the end of 2022. This new 'iron horse' immediately captivated the hearts of the people, as proven by the high sales growth.

Kijang Innova Zenix HEV (Hybrid Electric Vehicle) becomes the sales locomotive of Toyota's xEV with a total of 27,705 units of whole sales in 2023. Followed by Yaris Cross HEV (5,476 units) and Corolla Cross HEV (1,217 units).

How Popular are Toyota's Electric Cars in Indonesia?

"It is increasingly proud because the Kijang Innova Zenix HEV and Yaris Cross HEV are Hybrid EVs produced by Toyota Indonesia," said Toyota in its statement, Friday, February 2, 2024. Toyota also noted that the sales of xEVs have increased sharply by more than 8 times from 4,436 units (2022) to 37,736 units (2023)."

Marketing Director of PT Toyota-Astra Motor (TAM), Anton Jimmi Suwandy, said, "Toyota offers a complete range of electrified vehicles (xEV), including Hybrid Electric Vehicles (HEV), Battery Electric Vehicles (BEV), and Plug-in Hybrid Electric Vehicles (PHEV) to achieve carbon neutrality and environmentally friendly vehicles. xEV has also been well received in Indonesia, especially in the last three years."

Throughout 2023, Toyota's xEV sales were dominated by Hybrid EV with the top three being Kijang Innova Zenix HEV, Yaris Cross HEV, and Corolla Cross HEV.

xEV Toyota also experienced a significant increase, from only 1,935 units (0.7% of total Toyota sales) in 2021, to 4,436 units (1.3%) in 2022, and achieved a new record of 37,736 units (11.1%) in 2023.

Yaris Cross HEV, which will be launched in early 2023, has received positive feedback from the community. With 80% local content, the Cross SUV contributed to sales of 5,476 units or 14.5% of Toyota's total xEV sales last year, confirming this.

As the most popular xEV model in society, the sales contribution of Hybrid EV in the Indonesian automotive market is 2,489 units (2021), 10,369 units (2022), and dramatically increases to 54,307 units (2023).

"The enthusiasm of the community towards electric vehicles is one of the important keys to the growth of Toyota's whole sales in 2023. In line with the Total Mobility Solution vision, Toyota will add more xEV options, especially Hybrid EV, in the future considering that this type is most suitable for mobility needs in Indonesia," said Anton Jimmi Suwandy."

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