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"Dream - PT Toyota Astra Motor (TAM) is optimistic that the automotive market will regain its enthusiasm in the remainder of the 2024 quarter. Until the first half of this year (January-June 2024), the market share of the national automotive industry for the wholesale segment is known to have decreased to 19.4 percent."
The Marketing Director of Toyota Astra Motor, Anton Jimmi Suwandy, assesses that the decline in the market share of the national automotive industry is a normal occurrence amid an election year. "It's unfortunate that our market (retail) this year, from the beginning of the year until June, has experienced a decline. So if we look at this, the retail market is 431 thousand. If we multiply that by two, it doesn't reach 900 thousand," he stated at the Mitsubishi Motors booth at GIIAS 2024, ICE BSD Tangerang, quoted on Thursday, July 25, 2024. Although it is currently sluggish, Anton is always confident that the potential of the Indonesian market is still large and will grow after the election season ends.
The translation of "kata Anton." to English is "Anton said."
The optimism is reflected in the enthusiasm of visitors at the GIIAS 2024 event. The parking area of GIIAS is filled with visitors' vehicles even on weekdays. "In this second semester, the global power of the economy, such as exhibitions and also politics, I think will create a multi-up in the second semester... Especially at GIIAS, there are many new models coming out, I think this generates public interest," he stated.
"Amid the downturn of the national automotive industry market, Toyota is grateful to still maintain its top market share position. Even the market share of Toyota for the period of January-June 2024 grew to 32.9 percent from previously 31.4 percent in the same period in 2023."
The translation of "terang Anton." to English is "bright Anton."
"The good news also comes from Toyota's electrified vehicles that are attracting public attention. Sales of Toyota electric vehicles reportedly skyrocketed by 74 percent in 2024 with a market share of 45.8 percent for xEV models."
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```"Anton explained that electrification has become a significant contributor to the company's vehicle product sales. In 2019, electric vehicle sales, including electrified models, hybrids, plug-in hybrids, and BEVs, did not reach 1,000 units. However, in 2022, there was an extraordinary surge in purchases amounting to 16,000 units. A significant spike also occurred in 2023 when Toyota recorded sales of 65,000 units."
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