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Dream - The growth of the packaged drinking water industry (AMDK) globally is projected to reach US$326 billion in 2023. A report from Grand View Research predicts that this industry will experience growth to reach US$509 billion in the next seven years or by 2030. The Asia Pacific region is the largest contributor, accounting for 45.1 percent of the global revenue of the packaged drinking water industry. This is followed by the population in the North America region, which contributes 23.9 percent of the revenue.
In 2022, sales of bottled water reached 74.5 percent of the revenue obtained by the packaged drinking water industry.
Alkali-labeled, caffeinated, oxygenated, or electrolyte-rich water bottles are one of the best-selling products in this industry. In Indonesia, the average population buys bottled water at a cost of around Rp5000 per bottle. Did you know that this price is very cheap compared to the most expensive bottled water in the world? It is Tributo Modigliani, Acqua di Cristallo, created by Fernando Altamirano from Paolo Di Verachi Studio, which is crowned as the most expensive bottled water in the world.
Of course, it's not just water that makes it expensive. The drinking water is packaged in a limited edition glass bottle coated with platinum and adorned with 6,000 diamonds. The water in this bottle contains 5 mg of 23-carat gold powder and is a premium blend of spring water from Fiji and France, as well as glacier water from Iceland. This water is priced at US$4.4 million, approximately Rp68 million, making Paolo Di Verachi Studio the most expensive packaged drinking water brand in the world.
"Insider Monkey also released the five most expensive bottled water brands in the world purchased by consumers in general (excluding Paolo Di Verachi Studio)."
Kona Nigari Water is extracted from deep sea water in Hawaii. This desalinated water is known for its health benefits which include extra hydration, weight loss, and increased energy. Kona Nigari Water is the fifth most expensive bottled water in the world, sold at a price of US$536 per liter or approximately Rp8.2 million.
Nevas Water is a luxury brand from Germany that produces sparkling mineral water from springs. Nevas collaborated with Aporro, an international jewelry brand, to produce the most expensive gold-plated water bottle with a double drop design adorned with white zirconia stones. The most expensive packaged water from this brand is sold at a price of US$820 per liter or approximately Rp12.6 million.
"Bling H2O is known for its premium spring water sourced from Tennessee and luxurious bottles adorned with Swarovski crystals. The water is micro-filtered and purified through ozone treatment and ultraviolet light. The most expensive packaging is the Clear Blue water, sold in blue glass bottles for US$2,520 per liter or approximately Rp38 million."
Fillico is a Japanese brand that sources its premium water from natural springs in Mount Rokko, Japan. The bottle from this luxurious brand is called Black King, made of frosted glass and adorned with 57 black Swarovski crystals. Its distinctive crown-shaped cap and angel wings are also embellished with Swarovski crystals and pearls. The price of Fillico's most expensive bottled water is US$5,890 per liter or approximately Rp90.7 million.
Svalbardi is a Norwegian brand of drinking water that sources its water from icebergs in the North Pole. This water is very pure and has low mineral content. Svalbardi has become the most expensive brand of bottled water, sold at a price of US$12,570 per liter or approximately Rp193 million. Although Svalbardi packaged water is available for purchase online, the company's official website has announced the permanent closure of this brand.
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