Dream - Populis released a report "Ecosystem Analysis Study and Perception of Digital Banks in Indonesia". In this report, there are 10 digital banks that are familiar and widely used by the people in Indonesia.
"SeaBank is the most preferred by Gen Z with a market share of 57%, followed by Bank Jago (36%), and Blu by BCA (26%). Specifically, respondents in the Jabodetabek area tend to use 2-3 digital banking applications for their daily needs."
The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "This survey was conducted online from June 11th to June 16th, 2024, with a total of 250 male and female respondents. The respondents consisted of 60% Gen Z and 40% Millennial, aged 17-39 years old, from Jabodetabek, Java, Sumatra, and several other cities."
Populis assesses that the growth of digital banking is strongly driven by Gen Z, who currently occupies the largest generation group in Indonesia. As the first generation to grow up with internet access and digital technology from a young age, Gen Z plays an important role in the digital economy ecosystem.
Reasons to Use Digital Banks
The survey shows several reasons that encourage Gen Z to decide to use digital banks to support their transaction needs, such as speed and convenience in transferring funds, integration with e-wallets and other payment services. Then, the flexibility to make transactions anywhere and anytime, more affordable administrative costs, support for various transactions in one application, and various other things.
There are many factors that influence respondents in choosing a digital bank, such as low administrative and transfer fees (56%), promotional/discount/cashback programs (52%), bank security (50%), user-friendly application design (49%), flexibility in daily transactions (47%), and many more.
"Gen Z's openness to the internet and technology drives this generation to have different expectations towards banking products and services. Digital banks are the answer to their desire for fast, convenient, and secure transaction activities."
VP of Research Populix, Indah Tanip said in a press release quoted on Tuesday, July 9, 2024.
The main use of digital banks is for topping up e-wallets (54%), interbank transfers (49%), shopping on e-commerce or online platforms (48%), and inter-account transfers (47%). This is in line with the survey results where SeaBank has all the features that are widely chosen by customers.
Most Used Digital Banks by Gen-Z
Gen Z is the largest user of digital banks due to security, transaction convenience, and application usability.
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