Threatened to Be Prohibited from Selling, These Celebrities Have Sought Money from TikTok

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"Threatened to be Forbidden to be Used for Selling, These Celebrities Once Sought Money from TikTok"

The current phenomenon of TikTok Shop has become a subject of controversy.

Threatened to Be Prohibited from Selling, These Celebrities Have Sought Money from TikTok

Dream - The threat of the social commerce platform can no longer be used for selling, still sparking debate. Opponents such as merchants and politicians argue that the steps taken by sellers who sell imported goods at cheap prices are feared to erode the existence of micro, small, and medium enterprises (UMKM).

Worries have been proven at least when a merchant in Tanah Abang Market expressed his concerns through the TikTok account @boutiq_jakarta. He admitted that his store has been empty of buyers since the phenomenon of online selling has been rampant. The merchant has also tried online selling, but the results did not match the efforts made.

From Senayan, Member of Commission VI of the Indonesian House of Representatives, Mufti Anam, once mentioned that the turnover of traders in Tanah Abang Market, Central Jakarta, has drastically decreased from Rp40 million per day to Rp9 million. According to Mufti, one of the factors causing the decline in physical market activity is the presence of e-commerce and social commerce, such as the TikTok application.

"Rules of TikTok Shop"

To capture the anxiety, the Ministry of Cooperatives and SMEs continues to voice its concerns about the prohibition of social commerce applications from selling imported products that could harm small business owners. Meanwhile, the Ministry of Trade claims to have designed a policy to regulate sales through social commerce. One of them is that social commerce platforms are not allowed to use a single permit to operate two businesses, namely social media and e-commerce. Although it is still being discussed internally until now, the phenomenon of selling through TikTok has briefly existed. Even TikTok Shop has increased the income of public figures.

The following is the translation of the given 'Bahasa' text to 'English' while preserving any HTML tags: "Latest, Dr. Richard Lee was reported to have achieved sales of up to Rp41 billion after a non-stop 23-hour live session on August 23, 202. Besides Richard Lee, other artists have also explored selling on TikTok Shop. Starting from Nagita Slavina to Ruben Onsu."

"Nagita Slavina"

The wife of Raffi Ahmad has promoted her merchandise through TikTok Shop. Despite being known as the wife of Sultan Andara, Nagita actively offers a variety of items for household equipment such as irons, pans, and others. In fact, Nagita employs employees to conduct live streaming.

"Lesti Kejora"

Rich celebrities who don't miss out on utilizing TikTok Shop include dangdut singer Lesti Kejora. She often invites her husband, Rizky Billar, to join. As for the items she frequently sells, they range from clothing, beauty products, to helmets.

"Ruben Onsu and Sarwendah"

Two celebrity couples also enliven TikTok Shop. Sarwendah often turns on her live streaming on TikTok to sell cell phones and accessories. Meanwhile, Ruben Onsu sells household appliances, food, and beauty products.

"Luna Maya"

The following is the translation of the given 'Bahasa' text to 'English' while preserving any HTML tags: "The cast of the movie Suzanna Malam Jumat Kliwon is also among the artists who like to sell on TikTok. Luna often promotes her own skincare and makeup products."

"Aurel Hermansyah"

"Although Aurel's husband, Atta Halilintar, is known as a YouTuber with fantastic income, Aurel doesn't miss the opportunity to make money on TikTok. She often takes the time to promote products such as hijab, daster, skincare, and culinary."

"Baim Wong"

Not to mention, even though Baim Wong now rarely appears on television, he often does live TikTok Shop in the evening by selling mobile phones and household equipment.

"Dude Herlino and Alyssa Soebandono"

Pesinetron once husband and wife couple Dude and Alyssa often do live TikTok Shop together, even until the early hours. They promote products ranging from bags, sweaters, long dresses to skincare products.

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