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"AIMI has been established for 17 years and we have seen a significant increase in efforts to protect, promote, and support positive breastfeeding from various parties. However, AIMI realizes that not all mother-child pairs can access this, therefore AIMI wants to invite all parties to play a more active role in efforts to increase the breastfeeding coverage rate in Indonesia," said Nia Umar, during the press conference for World Breastfeeding Week 2024, online.

AIMI's anniversary coincides with World Breastfeeding Week (PMD) which is celebrated every year from August 1-7. PMD itself is a global campaign aimed at protecting, promoting, and supporting breastfeeding, as well as improving the health of mothers and babies worldwide.

In this year's PMD, the theme "Closing the Gap" or “Reducing Inequality” is raised to highlight the importance of providing equal opportunities for every mother to breastfeed her baby. It also focuses on educating the community about the gaps that occur in breastfeeding support practices, especially those still experienced by vulnerable groups.

"This meeting discusses various regional strategies related to the promotion, protection, and support of Infant and Young Child Feeding (IYCF). "AIMI was founded and managed by volunteers from various professional and family backgrounds. We come together and run the organization not because we are successful breastfeeding mothers. Learning from the challenges and failures we have faced," said AIMI Vice Chair, Fitria Rosatriani."