Becoming the Bestselling Category, Muslim Fashion Orders on Shopee Increase More Than 9 Times

dream.co.id 11 Apr 2023 14:39

Gathering with family members and close relatives has become a tradition that is often done every time Ramadan arrives. However, who would have thought that this moment also has an impact on the high enthusiasm of the community to fulfill their various personal needs. The thing referred to here is certainly not limited to food and drinks, but also fashion products that can accompany worship activities in Ramadan to decorating joyful moments during Eid al-Fitr.

The development of fashion trends, especially Muslim fashion, can also be seen in this year's Shopee Big Ramadan Sale campaign, where Muslim Fashion category experienced a transaction increase of more than 9 times during the peak of the campaign compared to regular days. Let's take a look at this one first!

Muslim Fashion Trends Always Have a Distinctive Style and are Sought After by the Community

Muslim fashion trends, both during Ramadan and before Eid, always have a distinctive style and are sought after by the community, starting from the selection of designs, trendy motifs, to comfortable materials to support every activity. One of the favorite materials used by users in this year's Big Ramadan Sale is Crinkle Gamis which can give a luxurious impression and Ceruty Pashmina which is comfortable and practical to wear.

In addition, the Koko Kurta shirt model is also highly sought after because of its simple design, so it can be used not only for worship but also for various other activities. Therefore, it is not surprising that these three products become the most purchased Muslim Fashion products in this year's Shopee Big Ramadan Sale.

Not Only Muslim Fashion Products, Hampers are Also in High Demand

In addition to hunting for favorite Muslim fashion products, sending hampers to family members or relatives before Eid is also a tradition and trend that is often done to maintain good relations. Therefore, it is not surprising that the enthusiasm during the peak of the Big Ramadan Sale 2023 campaign for Hampers also increased more than 5 times compared to regular days.

In addition to being a moment to share happiness through gift giving, the journey to victory is often filled with unique and distinctive traditions by each family. For example, the tradition of gathering with family while eating special foods on Eid, there is also the tradition of exchanging greetings or giving THR (holiday allowance) with cute envelopes to relatives. Interestingly, from these habits, products that are closely related to the spirit of welcoming Eid such as Lebaran envelopes, dates, and Idul Fitri Hampers bags are also the most ordered products by users.

Becoming the Bestselling Category, Muslim Fashion Orders on Shopee Increase More Than 9 Times

Monica Vionna, Head of Marketing Growth Shopee Indonesia, revealed, "We are very happy to see the enthusiasm of users in choosing Shopee as the online shopping destination to fulfill their various needs during each Ramadan moment. The biggest promotions and variety of products that we offer, as well as external factors such as halal bihalal traditions and maintaining good relations, have encouraged an increase in categories that are synonymous with Ramadan, such as Muslim Fashion, Food and Drinks, and Hampers. In addition, the excitement of this year's Shopee campaign, users have maximized various attractive offers that we provide, and the enthusiasm and intensity of hunting for favorite products throughout the campaign are very evident in the RP1 Flash Sale moment. Especially during the peak of the campaign on April 4-6, one of the most sought-after RP1 Flash Sale products is the Toyota Agya car, iPhone 14, and Umrah Package that were successfully obtained by Shopee users."

Always Provide Convenience and Benefits

As the campaign with the largest promotions in Indonesia, Shopee Big Ramadan Sale 2023 brings a new synergy in fulfilling the needs of users' Ramadan moments to be easier and more enjoyable. Through easy access to online shopping with fantastic promotional offers, interactive features, and attractive opportunities and benefits offered, Shopee has achieved new achievements throughout this year's Ramadan campaign. The enthusiasm of users in utilizing the peak of the campaign can be seen from the emergence of shopping trends during suhoor time with a transaction increase of more than 16 times compared to regular days.

"Through the Big Ramadan Sale 2023 campaign, we not only offer various new ways to shop, but also make Shopee a space for creativity to strengthen potential through the initiated programs, both for sellers and buyers."

Although Ramadan has not yet ended, the achievements we have obtained since the beginning of the campaign until the peak day are clearly inseparable from the support and trust of the entire Shopee ecosystem. Our hope is that this campaign can continue to accompany the journey of Ramadan in Indonesian society until the upcoming Eid al-Fitr." Monica concluded

The excitement of Big Ramadan Sale 2023 continues until April 22, 2023. Users can also enjoy other benefits through promotions on the mini peak day which takes place on April 10-11, 2023, through the RP1 Flash Sale, Super Amazing Free Shipping, and Surprise THR 15M.

Come on, get various other interesting information and surprises from Shopee Big Ramadan Sale 2023. Also download the Shopee app for free via the App Store or Google Play and activate ShopeePay immediately.

Let's say the tradition of gathering with family while eating special foods on Eid, there is also the tradition of exchanging greetings or giving THR (holiday allowance) with cute envelopes to relatives. Interestingly, from these habits, products that are closely related to the spirit of welcoming Eid such as Lebaran envelopes, dates, and Idul Fitri Hampers bags are also the most ordered products by users.