Expansion to Indonesia, Sun & Sand Sport Attracts Running Enthusiasts

Dream - Sun & Sand Sport (SSS), a Middle Eastern sports retail brand, has just opened its first store in Indonesia. Located at Pondok Indah Mall (PIM) 3, South Jakarta, this store is the second one in Southeast Asia, after Singapore.

As one of the largest sports retailers in the Middle East, SSS offers up to 15 renowned sports and active lifestyle brands from various sports and levels.

Country General Manager of Navya Retail Indonesia, Christine Octavia, stated that the first SSS store in Indonesia offers high-quality products from world-leading brands.

Among them are Adidas, Asics, Converse, Crocs, Crep Protect, Fjallraven Kanken, Hydro Flask, Keen, New Balance, Nike, On Running, PUMA, The North Face, Timberland, and Vans.

"In addition to sportswear, SSS also offers a variety of athletic equipment for yoga, weight training, home gym, outdoor activities, and more," said Christine.

In the front area, there is an attract zone showcasing the best-curated products in the SSS boutique, tailored to the latest sports trends. Currently, running remains highly popular among the public.

This is evident from the number of customers targeting running products since SSS's soft opening on June 28, 2023.

"Actually, currently there are many running, training, various categories, but running is still the most popular, and during our soft opening on July 28, sales have already occurred, mainly from running sales," explained Christine.

Until the grand opening on Thursday, June 6, 2023, Christine mentioned that running products have a significant number of enthusiasts. "Based on our sales, 50% of it comes from running," she added.

In addition, visitors can try the Digital LED Lift and Learn, equipped with modern sensors and technology, which provides an engaging experience for each customer to learn more about the unique features of each product.

SSS also provides a foot scanner to facilitate customers in choosing the right shoe size and model while shopping.

Head of Marketing Communications & Retail Brand Manager of Navya Retail, Fabiandi, stated that in accordance with the Indonesian market, it is possible for SSS to introduce various local products for customers.

Furthermore, the opening of this first boutique also collaborates with Popomangun, a renowned Indonesian artist whose works have been displayed at many local and international festivals, showcasing the distinctive culture of Indonesia.

"For now, there are no local products available, but if we want to see how the market responds, of course, we want to encourage local products. Currently, we have a local artist, and who knows, in the future, there will be local apparel as well," said Fabiandi.

Sun & Sand Sports was established in Dubai, UAE in 1979. SSS is the first business founded as part of GMG.

The group encompasses more than 90 diverse sports brands and 50 major global brands. Currently, there are over 120 stores in eight markets in the Middle East and Southeast Asia, including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Singapore, and Indonesia.