Guided by the multitalented celebrity, Sarwendah, through the @Sarwendahofficial store on Saturday (9/9/2023) at 21.30 WIB, the Flash Sale Mobil 9RB (9 thousand rupiah) premiere on Shopee Live successfully made a sensational record. Interestingly, the Flash Sale Mobil 9RB Shopee Live, together with Sarwendah, was watched by more than 180 thousand people simultaneously at the same time during the moment of the Avanza Car Flash Sale Rp9 thousand, which was first aired through Shopee Live at the peak of the 9.9 Super Shopping Day. Curious about how exciting it was?

The liveliness of this Flash Sale Shopee Live streaming was expressed directly by Sarwendah through her personal Instagram account @sarwendah29. "My love~ My love~ thank you to the 180 thousand viewers who simultaneously followed the moment of the Flash Sale 9RB Mobil Toyota Avanza that I hosted on Shopee Live!!! Super amazing, my dear loves~," wrote Sarwendah as quoted from her personal Instagram account @sarwendah29.

Interestingly, this flash sale is held for the first time on the live streaming of Shopee Live on Saturday (9/9/2023) to celebrate the peak promotion of Shopee 9.9. Wow! Of course, the Flash Sale Mobil 9RB on Shopee Live, guided by Sarwendah, was immediately swarmed by the great enthusiasm of the people. It is noted that there were more than 180 thousand viewers present simultaneously at the same time to witness the live streaming of Flash Sale Shopee Live.

"In the Shopee Live streaming on Saturday (9/9/2023), not only Shopee users were enthusiastic about competing for a Toyota Avanza car with a price of Rp9 thousand, but Sarwendah was also very excited to find the winner. The lucky person could bring home a Toyota Avanza type 1.3 E M/T car worth Rp235 million, only with Rp9 thousand! In the hunt, a young man from Tasikmalaya named Endang Nurdin was fortunate enough to receive unexpected blessings."

Endang successfully bought a Toyota Avanza car with only Rp9 thousand by participating in the live streaming Flash Sale on Shopee Live. What is the secret to winning? When asked by Sarwendah about winning tips, Endang Nurdin revealed that the key is to wait on the live streaming Flash Sale page on Shopee Live at 8 PM, precisely one and a half hours before the Flash Sale for the car priced at 9RB starts at 9:30 PM WIB. "Stay on Shopee Live from 8 o'clock," said Endang Nurdin to Sarwendah through a video call while the Shopee Live streaming was still ongoing on Saturday (9/9/2023).

"Endang Nurdin's happiness is also felt by Ruben Onsu's wife. She immediately uploaded a congratulatory message for Endang's victory on her personal social media. 'Here is the winner of the 9k car when I did a flash sale on Shopee Live yesterday. Congratulations! Hopefully, his luck will spread to everyone,' Sarwendah wrote as quoted from her Instagram account @sarwendah29."

The excitement of the Flash Sale Mobil 9RB Shopee Live with Sarwendah, which successfully attracted more than 180 thousand viewers simultaneously at the same time, is also inseparable from Sarwendah's record as a famous streamer and artist with a million talents. Of course, the liveliness of the Shopee Live streaming during the peak of the 9.9 Super Shopping Day, proves that there has been an increase in the number of Shopee Live viewers that has skyrocketed.

Shopee Live is watched more than 7 times and the number of products sold reaches more than 30 times during the peak of the campaign compared to regular days. In addition, there is an extraordinary response from the audience who watch the live streaming of Shopee Live during the peak of Shopee 9.9, which also successfully increases the daily sales of sellers on Shopee Live. One of them is the beauty brand BHUMI, which successfully increases sales transactions throughout the 9.9 campaign by 27 times thanks to interactive features and exclusive promotions available on Shopee Live.

There is also the men's fashion brand Geoff Max, which makes Shopee Live one of its business strategies this year. Throughout the 9.9 campaign, Geoff Max successfully recorded a transaction increase on Shopee Live up to 130 times compared to regular days.

"In addition, the success of the Flash Sale Mobil 9RB live streaming on Shopee Live is also supported by the superior and advanced features that Shopee Live possesses. Shopee Live has proven to be the most popular live streaming platform among the community. According to Populix's research titled "Understanding Live Streaming Shopping Ecosystem in Indonesia," it is recorded that 69% of respondents choose Shopee Live as the most frequently used live streaming feature or Brand Used Most Often (BUMO), which is far ahead of its rival, TikTok Live, at 25%."

Based on the research, it was also revealed that Shopee has the highest market share in terms of both the number and value of transactions. In terms of the number of transactions market share indicator (Share of Order), Shopee successfully recorded the highest market share of transactions (56%), far above its competitor TikTok Live with a percentage of 30%. Furthermore, in terms of the value of transactions market share (Share of Revenue), Shopee ranks first in recording the largest market share of transaction value, which is 54% and surpasses its competitor TikTok Live (31%).

Still quoting from the research results, it is recorded that 60 percent of respondents mentioned that Shopee Live is the Top of Mind (TOM) brand, which is the brand that first comes to mind when talking about live shopping in Indonesia, far surpassing its competitors, namely TikTok Live (30%). That's why it's not surprising that the Flash Sale Mobil 9RB Shopee Live with Sarwendah was successful in achieving an extraordinary and fantastic new record. Next, what other bombastic records will be broken through Shopee Live's live streaming? Stay tuned for the surprises!