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Dream - The trend of local perfumes in Indonesia continues to grow rapidly, not only for women but also for men. Various brands are emerging, each with its own unique aroma.
If you are curious about local perfumes that can be used by both men and women with a unisex fragrance, you can try IVY, which was recently released in 2023. There are 3 fragrance options that can be customized according to each individual's personality or aroma preferences.
One of the popular ones is "Tokyo", its aroma is a mixture of gardenia red berries, frangipani, and patchouli. There is also "Stockholm" which is fresh and lively with a blend of pear and Bergamot, jasmine sambac, orange blossom, and vanilla. It explains that each IVY perfume is based on the careful selection of natural ingredients.
Reza Harya, Founder and Chief Sales and Marketing Officer (CSMO) of IVY Perfume, explains that the uniqueness of IVY perfume lies in the careful selection of natural ingredients. "IVY perfume does not contain harmful chemicals and uses high-quality essential oils. The perfume-making process involves both traditional and modern techniques to create complex and long-lasting scents. We believe that perfume is a form of self-expression, and we want to provide freedom for every individual to express themselves through fragrance," he said as quoted in the press release received by Dream.
Not only the uniqueness of the aroma, but also the longevity of the perfume becomes an important value. According to Reza, from the reviews on social media, many have given positive responses regarding the longevity of IVY's scent.
"Many IVY customers share their positive experiences using this perfume. On social media, testimonials about the longevity of the scent and the quality of the product often emerge. Testimonials from these consumers are important so that the competition in the market is truly based on quality," he said."
IVY also plans to create more variants of scents. This includes expanding the international market and reaching more consumers abroad.
"Based on input from our users or consumers, we will be doing a little rebranding and will release several new variants that are already in the works. The goal is to further upscale the market even wider," said Reza.
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