Only at 7.7 Shopee Live Bombastis Sale, Suhay Salim Shares the Story of Beauty Industry Creations

The advancement of technology in the beauty industry has had a positive impact on various aspects. Starting from the wide range of beauty products with competitive quality, the emergence of local businesses that bring unusual innovations, to the emergence of new professions that offer potential and great opportunities for many people.

In the ongoing campaign series, BincangShopee 7.7 Shopee Live Bombastis Sale is present with Suhay Salim, Beauty Influencer & Shopee Affiliate, and Regina Widjaya, Chief Business Officer of ESQA. Not only discussing current trends, this event with the theme 'Unveiling the Story of Beauty Industry Creations' aims to have a deeper discussion about various creative spaces and potential offered by the beauty industry in the present and future, for consumers, business actors, and content creators.

In this modern era, various innovations and opportunities to create are presented to follow the needs of the society. Digital transformation not only offers new product variants but also gives birth to various new professions, one of which is becoming a beauty content creator, and the emergence of affiliate programs. What has caught the attention of the public in recent years is the influence of consumer interaction and involvement while shopping.

Currently, the interactive online shopping sensation creates a movement in shopping behavior, or often referred to as live shopping. The 7.7 Shopee Live Bombastis Sale is a campaign that is based on this understanding, where during the campaign, users are presented with various attractive offers that can be enjoyed while shopping in various categories such as Fashion and Beauty through Shopee Live.

Always Transforming to Meet User Needs

Monica Vionna, Head of Marketing Growth Shopee Indonesia, said, "As an e-commerce platform, adapting to digital transformation is something we always optimize, especially considering the current trend of society that increasingly needs a more interactive and attractive online shopping platform."

"The role of innovative features such as live shopping through Shopee Live, or the affiliate program on the Shopee Affiliate Program, is a new color in bridging the buying and selling process between sellers and potential buyers directly. Therefore, through the 7.7 Shopee Live Bombastis Sale campaign, we hope to accommodate and provide opportunities for the progress of the beauty industry and ease of access to various product choices that match each user's preferences," she added.

Supporting Content Creators to Create More Easily

Nowadays, the high interest of women in beautifying, maintaining, and taking care of themselves has brought innovation to the beauty industry. One of them is the growth of online-based beauty communities and content creators or beauty influencers who are increasingly popular in the digital realm.

As time goes by, various programs such as the Shopee Affiliate Program also support content creators to create more easily and strengthen their appeal. Starting from sharing experiences or reviews of using makeup or skincare products through photo and video content. Now beauty influencers have become the main source for people to get information about the world of beauty and various beauty-related things, even as a place to find products directly through affiliate product links shared on social media.

Suhay Salim, Beauty Influencer & Shopee Affiliate, also added, "Being a beauty influencer like now is certainly full of ups and downs. From starting with my hobby in photography, to realizing that photographing models is like an interconnected art. Well, starting from there, I became interested and curious to learn about the world of makeup and beauty. For me, being a beauty influencer is not just about reviewing a product or creating tutorial content, but also about creating educational content that is useful. Always being willing to develop oneself in new things and current trends is the key to existence in the world of content creators. One of them is the Shopee Affiliate Program, a new style of content creation that is interactive and allows for additional income in a more enjoyable way. What's even more exciting is that I can help followers find their dream products with direct links from Shopee."

So, how can we utilize technology in creating interesting beauty content? Here are some tips from Suhay Salim.

1. Serve Original and Distinctive Content

It is important to remember that in this digital world, we must always present original content and avoid plagiarism. Why is this important? Because original content that is in line with our own characteristics and different from other creators can increase the chances of being liked and easily remembered by fans. In addition, it is necessary to remember that honesty when presenting products is a must to avoid misleading followers.

"Especially when I want to create content, for example, trying new products, my current favorite products every month, honest skincare reviews, or endorsed products, my assessments are truly based on my usage experience and the changes that occur on my skin. So, we must not deceive our followers," Suhay added.

2. Learn New Things to Improve Skills

Do not be afraid to create various quality content. Keep learning and keeping up with the latest trends to sharpen your skills. Such as learning video editing, storytelling skills that make videos more attractive, understanding lighting and layout, and exploring various types of content to be more memorable to followers.

3. Encourage Followers to Participate in Generating Ideas

Create engagement with followers through interactive and varied content. There are actually many interesting content ideas, such as product reviews, skincare routines, makeup challenges, makeup tutorials, hauls, spills, and product recommendations. But don't forget, in the middle of our content, we can occasionally create interactions with followers through Q&A, riddles, or other things that make them feel close to us. We can even ask about ideas for the next content that match the audience's requests.

"You can check it, my content that has the highest views is about skincare routine practices, there are also my best skincare choices for various skin problems, such as pores, dull skin, acne, which I took these ideas from the suggestions of my followers, thank you," Suhay added.

4. Don't Be Afraid to Maximize Technology and Opportunities

Another important skill is how we utilize technology to market our content. Always try to instill in yourself to keep up with the development of trends and be willing to continue learning and honing your skills. Like learning video editing, as well as storytelling skills that make videos more attractive, understanding lighting and layout, and exploring various types of content to be more memorable to followers.

3. Invite Followers to Participate in Generating Ideas

Create engagement with followers through interactive and varied content. There are actually many interesting content ideas, such as product reviews, skincare routines, makeup challenges, makeup tutorials, hauls, spills, and product recommendations. But don't forget that occasionally in the midst of our content, we can create some interaction with followers through Q&A, guessing games, or other things that make them feel close to us. You can even ask about the next content ideas that are in line with viewers' requests. 

“You can check it out, an example of my content that got the highest views is about practicing skincare routines, there are also my best skincare choices for some skin problems, like pores, dull face, acne, which I took these ideas from the suggestions of followers, thank you.” added Suhay.

4. Don't Be Afraid to Maximize Technology and Opportunities

Another important skill is how we utilize technology to market content. Like learning how to optimize content on every platform channel both social media and e-commerce. Why e-commerce? Because currently e-commerce is not only a place for buying and selling transactions, but also presents many new features that support content creators to be more creative in reaching followers, such as joining the Shopee Affiliate Program and utilizing Shopee Live and Shopee Video features.

5. Always Up-To-Date and Upgrade Supporting Equipment

Always upgrade skills and supporting equipment for content. This is also important! “Speaking of utilizing the Live Stream feature, of course, I optimize it a lot. Especially as a Shopee user, buying the latest makeup, household needs, accessories, and equipment for content, becomes easier with various attractive promotions that are always offered. For example, the 7.7 Shopee Live Bombastic Sale campaign, there are so many products that I bought directly through live shopping,” said Suhay.

To enliven the 7.7 Shopee Live Bombastic Sale campaign and to accommodate the needs of the community for interactive and comfortable shopping experiences, various fashion & beauty live promos are ready to be enjoyed. Running until July 7, 2023, Shopee has put together excitement and the best offers so that users can enjoy live shopping through the Shopee Live feature, including Fashion Beauty for only IDR 10,000, Free Shipping IDR 0, and 7M Coins for Free.

Supported by trusted brand partners, Regina Widjaya, Chief Business Officer of ESQA, said, “Being part of the excitement of the 7.7 Shopee Live Bombastic Sale is certainly one of the effective strategies that we utilize. As a business player, adapting to digital transformation is always something that we optimize, especially seeing the role of live shopping features that are increasingly becoming the choice of the community for shopping, the presence of Shopee Live brings a new color in bridging the buying and selling process between us and potential buyers directly. Therefore, don't forget to watch ESQA's live shopping sessions every day for 24 hours, especially during the peak campaign on July 7, 2023, with attractive offers such as special voucher discounts and coin giveaways during Shopee Live.

To find out surprises and more information about the 7.7 Shopee Live Bombastic Sale, you can directly check it out at https://shopee.co.id/7-7. Also, download the Shopee app for free via the App Store or Google Play and activate ShopeePay immediately.