It doesn't feel long, the most anticipated end-of-year moment by the community will arrive soon. The year-end visitors, which coincides with the holiday season, are often used by many people as a time to have fun. One of them is by shopping. Shopping, especially online shopping, is often chosen by the community to fulfill their various needs when closing the year and welcoming the new year. The reason? Of course, because of the many offers given, including discounts, free shipping, and many others.

If talking about the excitement of year-end shopping, of course, it cannot be separated from the iconic campaign of Shopee 12.12 Birthday Sale, which is always eagerly awaited. This campaign, which is present to celebrate the birthday of this favorite e-commerce, also serves as the culmination of the excitement of the online shopping festival that has been going on since the beginning of the year. Starting from November 13 until its peak on December 12, loyal Shopee users can fulfill various needs by taking advantage of a series of special promos such as Free Shipping Rp0 Unlimited, Car Promo 12RB Extravaganza, and Year-End Bonus 12M!

The habit of shopping through live streaming has indeed become a new trend in online shopping, which has skyrocketed in popularity throughout this year, not only from the buyer's side but also from the seller's side. Shopee Live feature, which bridges real-time communication between sellers and buyers, is utilized by brands and SMEs to explain products in more detail and interact in a warmer and closer manner with buyers. The enthusiasm for utilizing live streaming features for buying and selling activities is also evident from the increase in the number of Shopee Live sessions presented by local brands and SMEs during the peak of the 11.11 Big Sale campaign, reaching 6 times the amount.

During the 12.12 Birthday Sale campaign, shopping sessions on Shopee Live also become more special, because on its 8th birthday, Shopee presents the Shopee Live Cheap Discount 2x a Day promo every day at 12 noon & 8 pm. Shopee users are seen expressing their appreciation for the presence of this promo in the comment section of the Instagram account @Shopee_ID.

In English: "In the future, users can buy Xiaomi 13T, Xiaomi 12 Pro, 15gr Gold, Samsung Galaxy Z Flip 5, Yamaha Mio Motorcycle, Yamaha X-Ride Motorcycle, Toyota All New Agya Car, Toyota Avanza Car, and Honda WR-V Car for 12 thousand rupiah! Quoting Raffi Ahmad's words from a video post on Instagram account @raffinagita1717 on November 15th, "Shopee Live Cheap Discount 2X A DAY GUYS! 2X A DAY! Every day at 12 noon & 8 pm. This is really awesome, it's the best!!!!!" Raffi Ahmad & Nagita Slavina's Instagram and TikTok accounts, as well as Atta Halilintar's, were also flooded with positive comments from their enthusiastic followers who were eager to participate and hunt for these fantastic promos."

"Do not want to miss out, JKT48 group, which became the star of the Shopee 12.12 Birthday Sale TV campaign, also took advantage of the Shopee Live feature. On November 23, the JKT48 live streaming session on Shopee Live, hosted by Freya JKT48 and Christy JKT48 through the Official Store JKT48, was warmly welcomed by the public and loyal fans of JKT48."

In addition to interacting with the audience in real time and introducing official JKT48 merchandise products, this Shopee Live session is also attracting attention because viewers who shop can get invitations to watch JKT48 performances and a lineup of other local artists directly on the Shopee 12.12 Birthday Sale TV Show. Don't worry, if you missed the previous Shopee Live session, on December 5th at 12 noon, Muthe JKT48 and Marsha JKT48 will also guide the Shopee Live session where anyone who shops for a minimum of Rp50,000 can get 2 invitations to watch the 12.12 Birthday Sale TV Show. Come on, mark the day and date right away!

"Do not miss out on enjoying the SPECIAL PROMO GEBYAR Serba 12 at Shopee, ShopeePay, SPayLater, Seabank & Shopee Food, which includes Shopping Promo up to 1.2 million IDR, QRIS Shopee Pay & SPayLater Promo, Opening an Account & Saving up to 120 thousand IDR at Seabank, ShopeeFood Menu starting from 12 thousand IDR, and various other attractive bank promos. Special in this 12.12 campaign, you can also fulfill your needs by shopping through Shopee Video and get a 40% Cashback every day. For more information, you can directly check here."