Collaboration plays a very essential role in supporting the development of local business actors. By collaborating, there will be many opportunities created and even able to strengthen potential to drive business performance to a better level. Considering that this is very important, Shopee is holding a gathering to discuss the role of collaboration in business in more depth.

In the Shopee 10.10 Brands Festival campaign, every year is enlivened by trusted brand partners who present various attractive offers and a Super Brand Day every day. What's special this time, Shopee held a media gathering event with Lizzie Parra, Founder & CMO of BLP Beauty, and Nida Fadllillah, Head of Marketing & Communications at Diario, sharing inspirational stories of the journey of local business actors. Starting from the story of starting a brand to efforts to open opportunities with strategic collaborations and the utilization of online platforms in selling.

Daniel Minardi, Head of Brands Management Shopee Indonesia said, "As an e-commerce platform, Shopee continues to strive to always provide what is needed by every ecosystem within it, including partners and businesses. Therefore, this year we are once again presenting the Shopee 10.10 Brands Festival campaign which, at the same time, is also evidence of the beauty of collaboration."

Furthermore, he also conveyed that, "Shopee's hope is to provide a platform for brand partners and sellers to expand their reach in introducing quality local products. So this is also our annual step, to continue to synergize with trusted brand partners and sellers in presenting various attractive offers in order to meet the needs of Shopee users."

The great interest in the beauty world since childhood has led her to want to prove the quality of products made by the nation's children, which are not inferior in competitiveness through BLP Beauty, which was established in 2016. The journey that Lizzie had to go through was not easy and quick. Starting her career as an employee in a beauty company, she dared to change direction and realize her dream as a makeup artist. It turns out that this step has led Lizzie Parra to success as a well-known makeup artist by the public through reviews and beauty tips that she provides, which also makes her a trusted beauty influencer by a wide audience. This allows Lizzie to continue adding to the list of clients she has.

However, throughout her career as a make-up artist, Lizzie often experiences situations where her clients refuse to use the local products she uses. From here, she discovers that the trust of the Indonesian society towards local products is still low, even though there are many good and high-quality local products out there. Eventually, Lizzie starts researching and finding out the reasons and shortcomings of local products perceived by people around her.

Lizzie Parra, Founder & CMO of BLP Beauty, said, "From the findings that I obtained, I tried to answer this by creating my own products to fill the existing gap. Through BLP Beauty, I want to create products that can meet the desired needs of Indonesians. At that time, I also searched for information about cosmetic manufacturing facilities in Indonesia through the internet, because I wanted my products to be locally made as well. Finally, the first product we launched was a lip coat with 8 colors that represent different personalities when using lipstick, and at that time there was no local brand that had this product."

From lip coat to face powder, eyebrow, and many others, so that customers, commonly called BLP Fam, can do a full face makeup with the products owned by BLP Beauty. This success also allows BLP Beauty to continue expanding its sales through e-commerce platforms such as Shopee since 2017, in order to reach a wider audience. In carrying out its mission to showcase the potential of the local brand it possesses, Lizzie also collaborates with other local brands, such as Avoskin and Tuku. These collaborative products, which are also sold on Shopee, have proven to be the right step in expanding the reach of local brands and developing their businesses.

"“Our collaboration with Shopee and other local brands has been a crucial key for us and has helped BLP Beauty introduce the exceptional quality that local brands currently possess. Along with Shopee's campaigns and features that we have participated in, our products can be widely recognized and provide us with a new consumer base. All of these have significantly impacted the sales and transactions of BLP Beauty, where our sales have increased more than twofold every year, entering the Top 3 Bestselling Makeup Brands in previous Shopee campaigns, and even achieving billions in revenue in less than 24 hours during the peak of the Shopee campaign," said Lizzie."

Starting its journey since 2016, Diario built its first offline store in Bandung. Having a vision and mission to create products that are comfortable to use for the Indonesian community, collaboration has played an important role since the beginning. To meet the needs of consumers with quality and comfortable basic products that can be used every day at an affordable price, Diario collaborates with Indonesian manufacturers to develop a lightweight and comfortable fabric.

"In 2016, when Diario started its journey as a local brand, its task was not only to develop potential for personal business. At that time, demonstrating competitiveness through product quality and building trust in the Indonesian market was a common goal for business actors to advance the local industry. Nida Fadllillah, Head of Marketing & Communications at Diario, said, 'Staying true to our identity as a local brand, we decided to collaborate with local producers. This collaboration could bring Diario to its first launch point with the flagship product, Plain Scarl Ultrafina Voal, which still remains an icon with hundreds of colors.'"

"I am very happy to be able to participate in supporting the progress of the local industry through quality product innovation. Diario also creates job opportunities for local human resources by providing support for 200 tailors and more than 100 employees. From there, Diario believes that by collaborating, we can move forward together and take further steps. That is also the main reason why we joined and developed together with Shopee in 2019," he continued."

Having limited knowledge about online selling, Diario feels the support from Shopee through mentoring and education as aspects that provide local brands with convenience in adapting to online shopping trends and often get motivation to continue developing their business. Another benefit that is directly felt is how Diario can expand its reach, from previously only having a centralized market on the island of Java, after joining, it can develop markets throughout Indonesia, even Malaysia.

Nida said, "The cooperation with Shopee up until now has allowed Diario, one of the local brands, to continue growing together through various situations and of course technological advancements. Looking back a little, for us, Shopee not only offers a meeting place with consumers, but also becomes a source of income and main marketing strategy, especially in the situation where we had to close our offline stores a few years ago."

Various aspects are considered when presenting campaigns by Diario, such as offering free shipping, banners, flash sales, and cashback, which can enhance consumer attraction towards its products. Diario also presents special collaborations to further attract the interest of Shopee users, namely by launching product collaborations with one of the public figures.

"Various opportunities and conveniences are utilized by us through the Shopee platform. As entrepreneurs, we are delighted to collaborate and develop as a local brand and create job opportunities for local tailors. All of this can certainly be achieved with the help of Shopee, which always supports local products by providing a platform for us to progress and grow. One of our current participations is in the 10.10 Brands Festival campaign. During the peak of the campaign, we will offer more than 100 colors, so you don't have to worry about matching them with your outfit. Adding to the excitement, we will provide various offers such as discounts up to 90%, all for 10RB (Indonesian currency), and many other fun activities," Nida concluded.

The Shopee 10.10 Brands Festival campaign will continue until October 10, 2023. Users can access a variety of products from partner brands and local sellers in various categories to meet their needs, while also supporting local products and enjoying attractive offers, including Everyday Super Brand Day, Shopee Live with 50% off discounts, and Free Shipping Rp0. Get more information about the Shopee 10.10 Brands Festival campaign by clicking here. Also, download the Shopee app for free from the App Store or Google Play, and don't forget to activate ShopeePay as well.