Car Tissue Place Sold 2x Fold, This is the Best-Selling Product in the First 2 Weeks of Fasting on Tokopedia

Dream - In addition to fasting and performing tarawih prayers, the Ramadan moment is also synonymous with increased spending by the community. People tend to be more enthusiastic about shopping for various Ramadan and Eid necessities online.

This is evidenced by Tokopedia's report which found that 9 out of 10 Indonesians plan to shop during Ramadan this year. Approximately 80 percent of digital consumers will maintain or even increase their usage of digital services by 2023.

Internal data from Tokopedia shows that fashion, automotive, household, self-care, as well as food and beverages are the best-selling categories during the first two weeks of fasting compared to the usual two weeks.

"This means that these products are the most needed by the community lately," said Nuraini Razak, Director of Corporate Affairs at Tokopedia, at the Media Gathering event: Breaking the Fast Together and Talking about Online Shopping Trends in Ramadan 2023 at Tokopedia, Monday, April 10, 2023.

Best-Selling Products in the First 2 Weeks of Ramadan

In the Fashion category, Tokopedia recorded that women's scarves, men's koko shirts, and family Muslim clothing each experienced transactions almost 6 times, more than 5 times, and more than 7 times higher in the first two weeks of Ramadan.

This is influenced by typical Ramadan activities, such as iftar (breaking the fast together), which tends to make people pay more attention to their appearance.

In the Self-Care category, Tokopedia also noted that perfumes and colognes, dental and oral health products, as well as bathing supplies are some of the most sought-after products by the community in the first two weeks of Ramadan.

"On the other hand, people seem to be preparing their vehicles for the homecoming (mudik). Proof of this is that products such as car spare parts, car care products, and car interior products are the most popular on Tokopedia in the Automotive category," added Nuraini.

Car interior products such as car mattresses, car tissue places, and car pillows even experience transactions almost 2 times higher.

Household Products Category

In the Household Products category on Tokopedia, transactions for living room and family room supplies (such as pillowcases, sofa covers, and tablecloths), food storage (such as food jars, aluminum foil, and plastic wrapping), and baking equipment (such as cake molds, pastry brushes, and pastry mats) have significantly increased in the first two weeks of Ramadan.

"The fasting month is inseparable from suhoor (pre-dawn meal) and iftar (breaking the fast), as well as moments of sharing with relatives and friends. Tokopedia notes that products such as hampers, flour, and fruits are some of the best-selling products, with an average transaction increase of more than 2 times," said Nuraini.

Even dates experience a sales increase of more than 3 times.

Ahead of Eid, Hampers Sales Increase 3.5 Times

"Seeing the high enthusiasm of the community in online shopping through Tokopedia during Ramadan, Tokopedia strives to help businesses make the most of this moment, to create opportunities without barriers through various initiatives, one of which is the Hyperlocal approach," said Nuraini.

For example, Tokopedia's Choice Stores (KTP) is a curated page of products from sellers closest to the buyer's location. Several regions with KTP campaigns such as Bandung, Surabaya, and Denpasar experienced the highest increase in transactions on Tokopedia in the first two weeks of Ramadan 2023.

To help businesses reach a wider market without having to move to big cities, Tokopedia presents Dilayani Tokopedia. This order fulfillment service allows sellers to deposit their products in Tokopedia's smart warehouses in areas with high demand.

Seller's operational activities, from order acceptance, product packaging, delivery to couriers, and handling of any issues if needed, will be handled by Tokopedia.