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"Do not let children skip breakfast, it can lower their concentration level at school."
"60% of Indonesian children do not have breakfast before going to school."
"60% of Indonesian children do not have breakfast before going to school."
Dream - Breakfast with balanced nutrition is a very important initial step in supporting optimal child growth and development.
"Unfortunately, breakfast activities have not yet become a routine habit for every family in Indonesia. This is in line with the findings of a study by the Indonesian Nutrition and Food Expert (Pergizi Pangan), which found that 60% of Indonesian children do not have breakfast before going to school."
"Furthermore, based on data from the Total Diet Survey (SDT) conducted by the Health Research and Development Agency of the Ministry of Health of the Republic of Indonesia in 2020, 66.8% of children have a low-quality breakfast and their intake of vitamins and minerals has not been fulfilled."
According to Esti Nurwanti, a Nutrition Expert in a written statement from Blueband received by Dream.
Besides that, essential fat intake also helps maintain children's visual power, which is important in the learning process at school. Therefore, ensuring that children receive a breakfast rich in nutrients is very important to support their development and academic achievements.
Moreover, the current condition reveals that 8 out of 10 Indonesian children still lack Omega 3 intake. However, in fact, Omega 3 and Omega 6 have been scientifically proven to have a close correlation in supporting optimal child growth and development.
In line with the spirit of National Breakfast Week (PESAN) which is commemorated every 14-20 February, BlueBand presents the "Delicious and Nutritious Breakfast" program as a means to educate the public about the importance of having a nutritious, regular, and balanced breakfast to support the optimal growth and development of Indonesian children. Additionally, they are launching their latest product, BlueBand Kuliner, as a practical solution for mothers in serving delicious and nutritious breakfast.
words of President Director of PT Upfield Consulting Indonesia, Dicky Saelan, in the same statement.
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