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Dream - The proliferation of live streaming trends on various platforms enlivens the creative industry in Indonesia, especially for millennials and Gen Z. However, someone who frequently does live streaming still finds it difficult to earn money from content or monetization. "The constraint of this trend is that 80 to 90 percent of people who try it cannot monetize," said CEO Tiptip Albert Lucius in South Jakarta, on Tuesday, January 30, 2024.
Albert explains, one of the reasons why monetizing live streams is difficult is because creators do not have a community reach. According to him, having a community can create a wider reach and continuous interaction.
"Dream.co.id."
"Dream.co.id."
Albert conveys, by utilizing the live streaming feature in TipTip, which can also serve as a connection between creators and their community, it can create monetization so it can become a source of income.
Albert said.
Not only live features, TipTip also has other features that creators can choose to market their work directly to followers. Among them are in the form of digital content, subscriptions, online tickets, and other engagement features.
The following 'Bahasa' text translated to 'English' while preserving any html tags: "The presence of e-ticket feature and sales dashboard will assist creators in interacting with the audience and achieving monetization success."
Through TipTip, communities can also connect with brands that have the potential to provide sponsorship for their growth and innovation. By the end of 2023, TipTip has established partnerships with 15 brands in Indonesia that engage in direct activities. By the end of 2024, TipTip aims to have partnerships with 75 brands.
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