Features in This Startup Make It Easier for Creators to Earn Money

The feature in this startup makes creators easier to earn money.

Dream - The proliferation of live streaming trends on various platforms enlivens the creative industry in Indonesia, especially for millennials and Gen Z. However, someone who frequently does live streaming still finds it difficult to earn money from content or monetization. "The constraint of this trend is that 80 to 90 percent of people who try it cannot monetize," said CEO Tiptip Albert Lucius in South Jakarta, on Tuesday, January 30, 2024.

Features in This Startup Make It Easier for Creators to Earn Money

Albert explains, one of the reasons why monetizing live streams is difficult is because creators do not have a community reach. According to him, having a community can create a wider reach and continuous interaction.

"\u201cWhat is lacking in that opportunity is actually the absence of a community element there. They are just individuals, one creator trying to sell to hundreds of millions of people in Indonesia, but there are also many competitors,\u201d"
word Albert.

"Dream.co.id."

"According to me, what's important is that the creator can reach their community, both in-person and online, so that eventually there is a sustainable element. And they can monetize from there,"
clear Albert.

"Dream.co.id."

"Reaching Over 25 Thousand Creators in 200 Cities"

Albert conveys, by utilizing the live streaming feature in TipTip, which can also serve as a connection between creators and their community, it can create monetization so it can become a source of income.

"TipTip is committed to continuously innovating in creative monetization for communities and creators. Currently, TipTip is used by more than 25 thousand creators and communities, with reach in 200 cities including tier 2 and tier 3 cities in Indonesia. Not only that, we are targeting to reach 300 cities by the end of 2024."

Albert said.

Feature TipTip

Not only live features, TipTip also has other features that creators can choose to market their work directly to followers. Among them are in the form of digital content, subscriptions, online tickets, and other engagement features.

The following 'Bahasa' text translated to 'English' while preserving any html tags: "The presence of e-ticket feature and sales dashboard will assist creators in interacting with the audience and achieving monetization success."

Through TipTip, communities can also connect with brands that have the potential to provide sponsorship for their growth and innovation. By the end of 2023, TipTip has established partnerships with 15 brands in Indonesia that engage in direct activities. By the end of 2024, TipTip aims to have partnerships with 75 brands.

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The feature in this startup makes creators easier to earn money.

"\u201cWhat is lacking in that opportunity is actually the absence of a community element there. They are just individuals, one creator trying to sell to hundreds of millions of people in Indonesia, but there are also many competitors,\u201d"word Albert.

"According to me, what's important is that the creator can reach their community, both in-person and online, so that eventually there is a sustainable element. And they can monetize from there,"clear Albert.

"Reaching Over 25 Thousand Creators in 200 Cities"

Feature TipTip

"\u201cWhat is lacking in that opportunity is actually the absence of a community element there. They are just individuals, one creator trying to sell to hundreds of millions of people in Indonesia, but there are also many competitors,\u201d"
word Albert.

"According to me, what's important is that the creator can reach their community, both in-person and online, so that eventually there is a sustainable element. And they can monetize from there,"
clear Albert.