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Dream - Now more and more sacrificial animal traders are using the services of Sales Promotion Girls (SPG) to market their livestock ahead of Idul Adha. This method is considered able to attract customers, amid the increasingly tight competition among sacrificial animal traders every Idul Adha.
That's what Adi Karnadi, a seller of sacrificial animals who markets his goods in Kasihan, Bantul, Yogyakarta, does. Adi employs three sales promotion girls (SPGs) to help him explain about sacrificial animals to potential buyers.
Although working in a goat pen, it doesn't mean that the SPGs dress casually. Like most salespeople, these sacrificial animal SPGs also appear beautiful and neat.
Before explaining to the buyers, the SPGs are first given instructions and knowledge about the sacrificial animals being sold. According to Adi, using SPGs to market sacrificial animals is a marketing strategy that he finds beneficial.
He considers the SPGs to have good communication skills so they can explain to buyers about the sacrificial animals they sell. In fact, he also feels the smoothness of sales after using the services of SPGs to market his sacrificial animals.
"Dream.co.id."
Riris, one of the sales promotion girls (SPG), was surprised when Adi, the seller, admitted that he was scared of being rammed by the goat he was selling. It was Riris' first time being involved in selling sacrificial animals, and she also felt itchy when touching the animal feed grass.
"First time being a sacrificial animal salesperson, at first it felt scary that the goats would ram into me, but gradually I got used to it, scared of being rammed into and itching while holding their grass feed," said Riris.
Not only using SPG, Adi also provides various services for his customers. Among them are delivering sacrificial animals and providing free goat satay for customers who purchase sacrificial animals at his place.
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