Rahasia 3 Brand Kecantikan Lokal Kuasai Pasar Online

"Secrets of 3 Local Beauty Brands Dominating the Online Market"

Dream - The Indonesian Cosmetics Company and Association (PPA Kosmetika Indonesia) has released data on the growth of the beauty industry in Indonesia, reaching 21.9% in 2023. This indicates that the trend of using makeup to skincare in the country is so active that the data can be said to have increased from 913 beauty companies in 2022 to 1,010. This growth is also seen in the emergence of many local brands with creative strategies on digital platforms, including TikTok.

According to data from the TikTok Beauty Brand Playbook in 2022, from a survey conducted on hundreds of TikTok users, 61% of respondents admitted to preferring local brands, including during promotional seasons where 68% of respondents preferred shopping for beauty products from local brands.

Not only that, the enthusiasm of beauty addicts towards local beauty brands is also evident during the Buy Local 12.12 campaign that takes place on TikTok and Tokopedia. Various local beauty brands offer innovative products, and their quality is not inferior to foreign products.

Noted, three local brands that stand out on TikTok are Wardah, Emina, and Make Over, which are very creative in utilizing the TikTok platform for promotion and sales.

Curious about how these three brands attract TikTok audiences? Let's find out!

Bikin konten video singkat dan konsisten

Create short and consistent video content.

This trick is done to attract the audience to find out more information about the brand until they use it.

No need to be long and convoluted, for those of you who want to imitate, create consistent short video content. Compared to long video content or a collection of photos, video content will be more popular for the beauty product market. For example, Wardah often creates and shares tips and skincare tutorials and beauty products that are suitable for facial conditions with a simple delivery style and attractive visuals.

"Through a consistent strategy in the form of engaging short video formats, we successfully achieved thousands of sales within 24 hours through the TikTok platform during the Buy Local 12.12 campaign," said Wardah through a statement received by Redaksi Dream.co.id on Thursday, December 28, 2023."

Manfaatkan momentum dan hadirkan ragam promo

Take advantage of the momentum and present a variety of promotions.

Who doesn't like promotions? Especially beauty brands that are liked by women of all ages, like what Emina did during Harbolnas yesterday.

In the Beli Lokal 12.12 campaign, Emina continuously promotes various promotions on the TikTok platform long before the campaign takes place. The given promotions are diverse, ranging from discounts for various products up to 25% off for sun battle, light mask, lip serum, bright stuff. In addition, Emina also offers Twinpack Sun Battle 30 with a 23% discount, up to promo 100K get 6 for skincare, and other attractive promotions.

Through TikTok, Emina has already experienced various benefits, including successfully achieving a 10% increase in purchasing interest during the Buy Local 12.12 moment.

Often interact with users through Live TikTok.

The following is the translation of the 'Bahasa' text to 'English' while preserving any HTML tags: "The live shopping feature on TikTok can be an effective way to promote products or services."

Brand can start by choosing the right influencer to reach the audience. Then, the brand can use gimmicks such as stickers, creating quizzes or giveaways, or filters to make it more visually appealing. This strategy was also implemented by the beauty brand Make Over, so that the audience will continue to watch the live content presented because they are looking forward to the limited promotions.

This certainly helps Make Over in increasing the number of sales and purchasing volume during the Buy Local 12.12 campaign, which increases compared to September. By creatively utilizing TikTok features and implementing the right strategies, local brands can achieve popularity, increase sales, and contribute to Indonesia's economic growth.

Beauty

Cara Aman Belanja Skin Care di E-commerce, Jangan Sampai Pilih yang Abal-abal

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