5 Rules of Minister of Cooperatives and SMEs Teten Masduki After TikTok Joins Tokopedia

5 Aturan Menkop UKM Teten Masduki Usai TikTok Gabung Tokopedia

5 Rules of Menkop UKM Teten Masduki After TikTok Joins Tokopedia

Dream - Minister of Cooperatives and SMEs, Teten Masduki, commented on the merger of Tokopedia and TikTok businesses. He requested both TikTok and GoTo, the parent company of Tokopedia, to comply with government regulations. The regulation referred to is Minister of Trade Regulation Number 31 of 2023 concerning Business Licensing, Advertising, Development, and Supervision of Business Actors in Electronic Trading (PMSE).

"Comment by Teten Masduki"

"TikTok and GoTo must participate in developing government programs, empowering our micro, small, and medium enterprises, and building a sustainable business model," Minister Teten quoted from Liputan6.com, Monday, December 11, 2023."

"Five Rules"

There are several things that are regulated. First, it is about the multichannel policy in e-commerce, which is compliance with the rules of separating e-commerce from social media.

\u2060Secondly, TikTok and GoTo are prohibited from providing space for dumping goods in their home country, or imported goods with export prices lower than their home country. "Therefore, merchants selling imported products must be equipped with import documents in order not to sell illegal goods," said Teten.

5 Rules of Minister of Cooperatives and SMEs Teten Masduki After TikTok Joins Tokopedia

To third, he requested TikTok and GoTo not to sell imported goods with incomplete documents.

"Imported goods sold online must have circulation permits from BPOM, have SNI (Indonesian National Standard) certification, and have halal certification. All of these are necessary to protect consumers in Indonesia."

"katanya." translates to "he/she said."

To fourth, TikTok and GoTo are asked not to sell goods that are priced below the domestic cost of goods sold (HPP). The aim is to protect domestic SME producers.

"In the fifth place, online platforms including TikTok and GoTo are not allowed to sell their own products. This is to avoid discrimination against local brands or products sold on their platforms.""

he said.

"Furthermore, the TikTok issue that invested US$1.5 billion in Tokopedia, according to Teten, is a Business to Business (B2B) matter between TikTok and GoTo, where investment in e-commerce is indeed allowed, including foreign investment. 'We are only reminding about the commitment from GoTo that has been conveyed to us previously, that they do want to prioritize SME products,' said Minister Teten."

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