TikTok Resmi Gabung Tokopedia, Nilai Investasi Sentuh Rp23 Triliun

"TikTok Officially Joins Tokopedia, Investment Value Reaches Rp23 Trillion"

Dream - PT GoTo Gojek Tokopedia Tbk (GOTO) and TikTok officially announced a strategic partnership. The businesses of Tokopedia and TikTok Shop Indonesia will be combined under PT Tokopedia. Additionally, TikTok will have control over PT Tokopedia. The in-app shopping feature on TikTok in Indonesia will be operated and managed by PT Tokopedia.

"Strategic Partnership"

Quoting Liputan6.com, this partnership is carried out to strengthen the digital economic growth in Indonesia with a focus on empowering and expanding the market for national MSME players.

"To ensure the continuity of PT Tokopedia's steps in driving the development of the national digital economy, a committee will be formed to facilitate the transition and integration, chaired by Patrick Walujo, with the support of representatives from PT Tokopedia and TikTok,"

write management of PT GoTo Gojek Tokopedia Tbk, Monday, December 11, 2023.

Investment Rp23.41 Trillion

The translation of the given 'Bahasa' text to 'English' while preserving any html tags is as follows: "The sustainability of this strategic partnership, TikTok will invest more than US$1.5 billion or around Rp23.41 trillion (exchange rate Rp15,607 per US$). The transaction is expected to be completed in the first quarter of 2024. This agreement is in line with GoTo Group's steps to strengthen its financial position and the Company's strategy to expand market coverage (total addressable market)," management wrote.

"Test Program"

According to the official TikTok website, this strategic partnership will begin with a trial period conducted with consultation and supervision from the Ministry and relevant institutions. The program that will be launched during this trial period is the Buy Local campaign which will start on December 12, 2023, coinciding with National Online Shopping Day (Harbolnas).

Present in the Tokopedia and TikTok applications, the Buy Local campaign will promote various types of merchants, with a primary focus on products originating from Indonesia. The Buy Local program in the TikTok application will allow TikTok users to shop and interact with their favorite local products.

In the future, TikTok, Tokopedia, and the GoTo Group are committed to providing wider benefits for micro, small, and medium enterprises (MSMEs) in Indonesia by utilizing e-commerce platforms and driving the creation of millions of new job opportunities in the next five years.

With the merger of both businesses, more than 90% of the merchants are micro, small, and medium enterprises (UMKM). These UMKM actors will receive support through various programs from TikTok, Tokopedia, and the GoTo Group in the form of:

- Promotion of Indonesian products on the Tokopedia and TikTok platforms - Empowerment of micro, small, and medium enterprises (UMKM) - encouraging the improvement of capacity and competence of Indonesian UMKM actors through a comprehensive program that promotes skill development and access to resources from upstream (production phase) to downstream (sales phase) - Support for marketing, branding, and sustainable business practices for merchants - Support for local businesses to promote their products in the international market

- Opening digital talent development centers in various locations in Indonesia - Ensuring a fair competitive market

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