"So far, we have been living side by side with AI, but most of this era runs in the cloud. Now, there is a new revolution where AI starts to slowly run on the client," said Muhammad Firman, Head of PR at Asus Indonesia during the Media Launching event of ASUS Zenbook 14 OLED (UX3405) on February 2, 2024, at Artotel Suites Mangkuhulur."

"Kita bukan lagi di era modern, tetapi kita sebut connected, di mana, semuanya saling terkoneksi, dari informasi datangnya cepat, bikin konten harus cepat, dan kita dituntut bekerja secara efisien lagi. Jadi, bekerja dan beraktivitas itu bisa dimana aja dan kapan aja. Tentu harus didukung oleh perangkat yang lebih cerdas. Nah, solusi dari kita adalah Zenbook 14 OLED ini," ungkap Muhammad Firman, Head of PR Asus Indonesia." "We are no longer in the modern era, but we call it connected, where everything is interconnected, information comes quickly, creating content must be fast, and we are demanded to work efficiently again. So, working and activities can be done anywhere and anytime. Of course, it must be supported by smarter devices. Well, our solution is this Zenbook 14 OLED," said Muhammad Firman, Head of PR Asus Indonesia."

On this Zenbook 14 OLED laptop, there is an NPU or Neural Processing Unit to process applications that use AI more effectively. Therefore, there is no more drama about quickly draining power when using applications. One feature that must be considered when choosing a device for productivity and mobility is the special battery. Not only does it have a capacity of 75Wh to support usage, but this laptop also offers a 20% higher charging cycle.

Besides the use of applications, in this era of hybrid work systems, we also need devices that can maximize our display and sound when we are in online meetings. Through this new ASUS laptop, we can obtain AI-based IR camera features and AI noise-cancellation microphones.