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"Dream - The Korean Wave phenomenon in Indonesia not only influences the increasing number of fans of South Korean music and dramas, but also targets business collaborations. One of them is the collaboration between Fres & Natural and BT21 from the Land of Ginseng."
Senior Brand Manager Fres & Natural, Merry Christanty, said that the Korean Wave phenomenon must be maximally utilized by creating products that are capable of captivating various groups, especially teenagers.
"Seeing the rapid development of the Korean Wave in Indonesia, and of course, there are many K-pop fans. This year, we are launching the Fres & Natural Special Edition BT21," he said at the Fres & Natural Day Fest event in Jakarta, Saturday, September 16, 2023. "This is done to attract Indonesian teenagers, so that the 'Spread Your Luv' campaign message can have a massive and effective impact," he added.
Not only that, to further maximize its promotion, Fres & Natural also collaborates with domestic influencer Sasyachi to voice content about the ginseng country.
Sasyachi considers that the Korean Wave also has an influence on the fascinating makeup that catches the attention of Indonesian society. "The Korean Wave definitely has a lot of influence, like on the makeup style in Indonesia, especially with many Korean-style makeup tutorials on social media, right?" said Sasyachi.
"However, it is also important to remember that it is just a reference and not a beauty standard that ultimately makes us insecure. We have values that are not solely based on appearance or makeup, but on how we carry ourselves and spread positivity to others like the 'Spread Your Luv' campaign."
"tuturnya" in English is "he/she said."
The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "Brand that also targets the young market strongly supports the freedom of teenagers to express themselves, because each person has their own character. "In line with that, we also want to support teenagers to dare to express themselves through Spread Your Luv, because each of them has self-confidence and the uniqueness of their own character to continue radiating positive energy," explained Merry."
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