Penjualan Hari Belanja Online 11.11 Diprediksi Naik 50%, Ini Kategori Barang Laris Setahun yang Lalu

"The 11.11 Online Shopping Day Sales is predicted to increase by 50%, these are the Bestselling Categories from a Year Ago."

Dream - Approaching World Shopping Day 11.11 various brands have started promoting their flagship products to attract buyers' attention. Singles' Day 11.11 is also awaited by sellers because sales usually skyrocket due to many buyers being enticed by discount programs.

Increased by 50% compared to 2022

Admitad's research in 2022 recorded a 42 percent increase in the number of orders from websites and other shopping centers globally, and 47 percent in Indonesia. This year, it is estimated that the number of orders will increase by around 50 percent compared to last year.

"During World Shopping Day 2022, around 35% of total purchases in Indonesia were triggered by enticing offers through tempting advertisements."
The following 'Bahasa' text translated to 'English' while preserving any html tags: "words from Mitgo's Chief Executive Officer, APAC & India, Neha Kulwal quoted from her statement, Friday, November 10, 2023."

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As much as 15 percent of other orders come from buyers who explore affiliate stores, 10 percent come from content and online media platforms, 7 percent through cashback programs, and 6 percent through websites. Admitad recorded a 35 percent increase in affiliate store growth and an 8 percent impact on social media.

As a global research leader, Admitad has observed more than 144 million online orders from around the world, including more than 500 thousand online orders in Indonesia. This is done to predict the most popular product trends and sales channels.

"Average Purchase Year 2022"

In 2022, World Shopping Day 11.11, which took place from November 1st to November 13th, recorded a rapid increase with a customer growth of 43 percent and a purchase increase of 27 percent. Specifically, sales on platforms such as Chinese product stores surged by 64 percent, with an average purchase value reaching US$31 equivalent to Rp 203,625, also impacting an increase in click impressions by 10 percent.

The average purchase in Indonesia during that period reached Rp219,000, and the estimated growth for 2023 is 10 percent. Experts predict that the Indonesian market will experience a surge of 50 percent during the 11.11 period.

"Product Category"

There are 7 most popular product categories in 2022. The seven product categories are home & garden (14.6%), jewelry & accessories (12.7%), electronics (12.7%), mobile phones & telecommunications (6.9%), beauty and health (6.4%), toys & hobbies (5.9%), sports & entertainment (4.7%). Local Indonesian SMEs also enliven World Shopping Day, with clothing contributing 33 percent, and goods and children's toys experiencing a 15 percent increase.

However, some categories experienced a decline, such as home & garden (-9.9%), electronics (-9.5%), and jewelry and accessories (-9.3%). In 2023, product categories like fashion (clothing, footwear, accessories) will experience a 25% increase, beauty products will increase by 16%, and tools will increase by 14%.

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