![Sales of Apple Watch Series 9 and Ultra 2 are Stopped, Why?](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2023/12/21/1703137877555-pww88.jpeg)
![Sales of Apple Watch Series 9 and Ultra 2 are Stopped, Why?](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2023/12/21/1703137877555-pww88.jpeg)
Dream - Apple temporarily stops sales of Apple Watch Series 9 and Ultra 2 in the United States (US). The sales suspension began on Thursday, December 21, 2023, on the website and later on December 24 in around 270 physical stores. The reason for the suspension is said to be because Apple devices infringe on Masimo's (a medical technology company) patents.
According to Bloomberg, the patent at the core of this dispute is largely related to features, including how light is emitted into the skin to measure the amount of oxygen in a person's blood.
The decision to cease sales also caused Apple's stock to drop by less than 1% on Monday. Its shares remained nearly unchanged in pre-market trading on Tuesday, with a price of $196. Masimo's stock rose 3.2% on Monday. In a statement, Masimo stated that the decision to ban Apple Watch models demonstrates that even the world's most powerful companies must comply with the law.
A spokesperson for Apple said that the company is working to propose a solution to the US Customs and Border Protection, which is responsible for approving changes so that a product can be re-marketed.
Masimo said that software improvements would not be enough. However, its hardware needs to be changed.
The first blood oxygen feature was added to the Apple Watch in 2020 with the Series 6 model. At that time, the coronavirus pandemic was raging and some doctors were using blood oxygen levels to assess the virus's impact on patients' ability to breathe.
"Apple is said to be working on hardware and software improvements, but it will take time to market this new technology."
The translation of the given 'Bahasa' text to 'English' while preserving any html tags is as follows: "Companies need to ensure that any changes will not disrupt the functionality of other smartwatches. In this scenario, Apple needs to remove the hardware from its devices. Producing and delivering a new model can take at least three months, according to someone familiar with the company's operations. And that doesn't include how long it takes for the customs agency to approve the move."
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