One of the new policies is to regulate the separation of business between social media and e-commerce or social commerce. Social media is only allowed as a means to provide offers for goods and/or services. "PPMSE with Social-Commerce business model is prohibited from facilitating payment transactions on its Electronic System," stated in Article 21 paragraph (3).

According to Liputan6.com, the Special Staff of the Minister of Cooperatives and Small and Medium Enterprises (MenKopUKM) in the Creative Economy Empowerment Field, Fiki Satari, explained about the danger of a platform running social media and e-commerce businesses simultaneously. There are at least four reasons, said Fiki, that make it prohibited for a platform to run such businesses simultaneously.

Third, platforms can leverage traffic. Social media has a very large traffic and can currently be utilized as navigation or triggers in e-commerce purchases. These purchase triggers should not be captured by e-commerce platforms that are within the same platform as social media. If this happens, there will be no equal playing field in the digital industry in Indonesia.