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Dream - Earth tone colors or also known as earthtone colour are often chosen by many people when dressing up. The simple and natural color combination makes earth tones easy to match with each other.
Usually, we see apparel baskets in bright and striking colors, but Adidas presents earth tone colors for its latest apperal collection.
The newly launched collection by Adidas Indonesia is Adidas Chapter 1: The 2023 Collection, which is the latest basketball apperal collection in 2023. The theme is quite unique, which is Remember The Why (RTW).
"This collection is special because its theme is 'Remember The Why', as we want to remember our vision in the beginning, to support the basketball world, especially in Indonesia," said Sheila El Fajri, Omnichannel Manager of Adidas Indonesia, during the launch of 'Adidas Indonesia: Remember The Why', Foot Locker Grand Indonesia, January 27, 2023.Â
The collection, which was globally launched in December 2022, features several apparels such as sweatpants, shorts, Hoodie, sweatshirt, and sleeveless sweatshirt. Interestingly, this latest collection is available in three earth tone colors.Â
"The colors are three, very simple and natural colors. So there's metal grey, halo green, and cloud white," added Sheila.Â
The choice of earth tone colors is not without reason, as Adidas wants to redefine the existing Adidas Basketball trend by introducing more natural and simple colors.Â
"We want to go back to basics or return to the initial vision and we want to reset the Adidas Basketball trend," said Sheila.Â
The purpose of introducing this collection with neutral colors is also to support its users in combining basketball outfits with everyday attire.Â
"Because we want these clothes to be easily matched by basketball enthusiasts. We also want to support athletes, creators, and basketball fans on and off the court, we want to support them in their daily lives," Sheila concluded.Â
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