It should be noted, that skin vitality can be influenced by changes in lifestyle and environmental conditions. Skin that is frequently exposed to pollution will become dry and dull. Therefore, it is very important to take care of skin health to keep it glowing. Now, as a solution to overcome various problems, the skincare product True To Skin is here. True To Skin itself is a brand of skincare products from Indonesia, founded by Riska Elastria on December 12, 2020.

The release of this local brand coincided with the opening of its first online store through the Shopee platform. Riska Elastria, Owner of True To Skin, has her own reasons for entrusting Shopee to release her first online store, namely because of the support provided by Shopee that is able to maximize the potential of sellers in marketing their products. This has proven successful, as True To Skin has achieved fantastic achievements by utilizing the live streaming feature of Shopee Live, with sales of this local brand skyrocketing up to twice as much.

It is known that True To Skin was established when the world was hit by a pandemic, precisely in 2020. Riska Elastria, as the owner of True To Skin, revealed that initially she relied on four employees in her business operations. This was certainly not an easy task, especially with the changing shopping behavior of the community and the shift to online shopping. The local brand True To Skin also brainstormed to adapt and innovate, one of which was by utilizing the presence of the Shopee platform.

Riska Elastria decided to open the first True To Skin online store through Shopee. Her decision turned out to be very right, as Shopee successfully helped True To Skin introduce its products easily and quickly to the wider community. The great support provided by Shopee also succeeded in making her business continue to grow.

Over time, Riska also adapted by utilizing the live streaming feature of Shopee Live, the sales of True To Skin have now successfully doubled. This achievement was revealed by Riska Elastria, Owner of True To Skin during the Shopee 9.9 Super Shopping Day event: Taking Small Steps Towards Good Habits on Monday (4/9/2023). "When we first launched True To Skin, we immediately focused on Shopee because we saw that Shopee's user reach was very suitable for the target audience of True To Skin. Thank God, the support we received was tremendous and we were able to grow this big," she said.

The success of True To Skin on Shopee Live is certainly supported by the quality of its various products. As reported on the official website truetoskin.com, True To Skin embraces the concept of "Clean and Minimalist". Its skincare products are formulated with a combination of single active ingredients and high-quality local natural ingredients to maintain skin health. Interestingly, the presence of this local brand is inspired by the sensitive skin problems faced by Riska Elastria, Owner of True To Skin. These skincare products are focused on caring for sensitive skin, reducing redness and irritation.

Riska Elastria, Owner of True To Skin highly appreciates Shopee for providing support throughout her business journey. Especially with the presence of Shopee Live feature that offers interactive services with users, thematic campaigns, and a series of attractive promotions that greatly help sellers to easily promote their products. Thanks to the Shopee Live feature, the sales volume of the local brand True To Skin has successfully skyrocketed up to twice the amount. This impressive achievement certainly cannot be separated from the role and advantages of the Shopee Live feature.

It is known, Shopee Live has become the most preferred live streaming platform by the community. According to Populix's research titled "Understanding Live Streaming Shopping Ecosystem in Indonesia", 69% of respondents chose Shopee Live as the most frequently used live streaming feature or Brand Used Most Often (BUMO), far exceeding its competitor TikTok Live at 25%. Quoting from the research findings, it is revealed that Shopee occupies the largest market share in terms of both the number and value of transactions.

In the indicator of market share of transaction volume (Share of Order), Shopee successfully recorded the highest market share of transaction volume (56%), far surpassing TikTok Live with a percentage of 30%. Meanwhile, in the market share of transaction value (Share of Revenue), Shopee ranks first in recording the largest market share of transaction value, which is 54%, far above TikTok Live (31%).

Based on the same research, it is also noted that 60% of respondents mentioned that Shopee Live is the Top of Mind (TOM) brand, meaning it is the brand that first comes to mind when talking about live shopping in Indonesia, far surpassing its competitor, TikTok Live (30%). Not only that, the research also revealed that Shopee Live ranks first in the Beauty, Care & Health category (71%), further surpassing its competitor TikTok (51%).

The success of True To Skin adds to the long list of successful local brands by utilizing the Shopee Live feature. Interestingly, the Shopee Live feature not only provides great benefits for sellers, but also for buyers. This is because Shopee users can enjoy various fantastic promotions ranging from Shopee Live All 50% Discount to Free Shipping Vouchers. Furthermore, is there any other inspiring story from local brands that have succeeded thanks to the Shopee Live live shopping feature?