Record Breaking! Sarwendah's Shopee Live Session with Local Brand Tally Achieves 75-Fold Increase in Revenue

A bombastic achievement in the world of live streaming by one of Indonesia's top artists, Sarwendah, has once again made headlines. Directly from the warehouse of local brand Tally, Sarwendah conducted a livestream session on Shopee Live and achieved a new record-breaking accomplishment with a 75-fold increase in revenue.

Sarwendah's happiness is evident from the video she posted on her social media account, where she announced the new record she achieved with Tally.

In a video uploaded on her @Sarwendah29 account, she said, “Wow... Shopee Friends! Shopee People! I'm so happy to be live from the warehouse. And can you imagine, in just a short time, the number of orders has reached 3,300, all of which have been paid my dear... these are paid orders and they keep increasing continuously! How much has the revenue increased... 75-fold!” Imagine that!!! Yeayyy... it's amazing! Let's continue to pay and increase the revenue even more!”

Experience Sarwendah's Live Shopping

This success is undoubtedly due to the trust that Sarwendah has built as one of the top streamers with her dedicated fans and followers who avidly watch her live shopping sessions. Sarwendah has previously gained experience in live shopping on various different platforms.

In a video she uploaded on her social media yesterday, Sarwendah stated that she finally decided to join Shopee Live because she realized the potential of this feature to help further develop her business.

Sarwendah acknowledges that Shopee Live is different from other platforms she has tried, as it provides enticing traffic, income, and commissions. It even offers fantastic promotions with 50% discounts exclusively on Shopee Live every day.

Why Sarwendah Collaborated with Local Brand Tally

In this live shopping session, Sarwendah partnered with Tally, a local brand that was not chosen at random. Who says local brands always lose to international clothing brands? It's actually the opposite.

As a local brand that produces underwear for all demographics, Tally has proven itself to be the preferred choice of underwear for the current society with its successful achievements, as seen from the high enthusiasm. Tally X Sarwendah products, which are part of the #TallyBikinNyaman (Tally Makes You Comfortable) campaign, such as wire-free bras, have become users' favorite products on Shopee Live.

Established since 1985, Tally, as a home industry, not only provides the best quality at affordable prices but also offers various attractive and diverse designs, in line with the brand motto of #TallyBikinNyaman.

Steps Taken by Local Brand Tally to Build Its Business

Tally's journey in providing underwear, which is a basic necessity for society, can be considered quite long. It wasn't until 1997 that Tally focused on building its local brand under the name “Tally Underwear,” and began exporting strategies to Indonesia and abroad, including the Middle East, Singapore, Malaysia, and Brunei.

Then, in 2019, with the advancement of technology and market demand, Tally realized the need to evaluate and create new strategies for future business development, as well as to follow trends and the development of the era by entering the largest Indonesian e-commerce platform, Shopee.

With a commitment to reaching a wider range of people and being able to sell in real-time and more interactively, Tally decided to join the live shopping market on Shopee Live. In order to attract the market to the products presented, Tally collaborated with top artist Sarwendah, creating a new milestone for the brand this year.

Observing how Sarwendah and Tally managed to increase their revenue by 75 times on Shopee Live, this achievement is truly extraordinary. Will there be other local brands that can break this new record on Shopee Live with Sarwendah? Stay tuned. Don't miss the 50% discount promotion on Shopee Live while watching the excitement of live sessions with your favorite artist.