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![Omzet Pebisnis Batik Ini Naik Drastis Sampai Bisa Beli Tanah Sampai Umroh, Begini Trik Jualannya](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/2/22/1708580492570-zy6ix.jpeg)
Dream - Batik is not only a traditional clothing worn by school children or office workers. Batik has become a symbol of cultural richness that has been recognized by UNESCO as one of the world's cultural heritage.
The popularity of batik is not only famous in Indonesia. Technological advancements and social media have paved the way for local businesses to bring batik to the international stage. With globalization blurring the boundaries between countries, batik, which is a cultural heritage of Indonesia, can now travel to various countries while continuing to maintain its national identity.
Putri Ajeng Bekti Pertiwi, the founder of Kencana Putri Batik, is one example of a figure who successfully brings batik to the world stage. The love for this locally-produced product, rich in values and culture, has led her business to achieve success in the digital era. Among all the digital platforms used by society today, Kencana Putri Batik has chosen TikTok to support its business since 2021. This platform is chosen due to its high interaction and great potential in developing the business, making it suitable for promoting its products.
Initially, Putri tried to create video content on TikTok, which quickly appeared on the For You Page (FYP) of TikTok. This momentum became a turning point for Putri to take this platform more seriously as a place for promotion in her efforts to build her business. Armed with a smartphone and internet connection, Putri started a marketing strategy that prioritizes interactive content and regular live sessions.
This strategy has helped Kencana Putri Batik reach a wider audience, while also giving consumers the opportunity to get to know the uniqueness of its batik products. However, this success did not happen without support. The TikTok community, known for its organic interactions, played a crucial role in increasing the visibility of Kencana Putri Batik products. Positive testimonials from users have been one of the keys to significant sales growth.
In a short time, Putri successfully felt the real impact of being courageous to innovate in the digital platform. The turnover of her batik business slowly started to rise and even increased dramatically. The success of this batik business has enabled her to buy land, send her parents on a pilgrimage, and even open job opportunities for dozens of tailors and employees.
"Dream.co.id"
He did not expect that selling live or creating video content alone would already provide many positive benefits to life and impact the people around. Furthermore, Putri added that TikTok's support through various marketing training programs, branding, and sustainable business practices has greatly helped her to continue growing her business.
The consistency that Putri does live sessions every day from 07:00 in the morning until 22:00 in the evening is part of a strategy to optimize her efforts.
Kencana Putri Batik's message to other local business players is that with hard work, consistency, and the right strategy, anyone can achieve their dreams and benefit many people as long as they are willing to explore and learn, one of which is through the TikTok platform.
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