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Dream - Family is the smallest circle that becomes the place where we grow and develop. Family experiences certain dynamics that adapt to the current situation.
"Previously, you may have felt that gathering with family was an obligation. Now, many people gather with their families because they miss them. This phenomenon is not only happening in Indonesia, but also in Southeast Asia. So, what will be the dynamics of Southeast Asian families in 2024?"
Based on the findings of the Hakudo Institute of Life and Living ASEAN (HILL ASEAN), the dynamics of families in Southeast Asia in 2024 are influenced by several factors. Among them are improvements in the economic field that support a new approach in the financial sector, the Covid-19 pandemic that hit the world in 2019, as well as awareness of freedom, privacy, and mental health that encourage the growth of individualism.
"@ 2024 Dream.co.id"
In 2014, HILL ASEAN conducted a study on families. We realize that in the past 10 years, many changes have occurred in society. Family is also the core of society and everything starts from the family. From the study, HILL ASEAN reveals new values of families in Southeast Asia.
"Ten years ago, technological advancements such as social media and video calls allowed families living far apart to stay connected continuously. However, this constant connection turned out to be a burden."
That makes family members now choose to share information according to requests and choose the most relevant time or topic. This change turns out to strengthen, not weaken, family bonds because they utilize social media platforms to keep each other updated.
Children are symbols for realizing family creativity. Their uniqueness is important for families in Southeast Asia because they can serve as role models for other families. To be unique, families will utilize various platforms, choose different activities from others, and adapt traditions to showcase their family's uniqueness.
In the family, there is always 'me in us'. Based on the driving factors of family dynamics in Southeast Asia, economic development and individualism apparently lead to an increase in respect for privacy and autonomy in society.
This change makes parents in Southeast Asia prioritize teaching their children critical thinking and giving them greater freedom to make choices. By doing so, they can fulfill the aspirations of previous generations of parents that were previously unattainable.
The current parenting style has become more 2.0. This means self-development, happiness, and guidance. Unlike the stricter parenting methods in the past, Southeast Asian families are now seen not only as an investment or insurance for the future of their family members, but also as a source of growth and happiness.
In Indonesian families, several unique and striking things are found compared to other Southeast Asian countries. Indonesia is the country with the highest percentage in Southeast Asia (84%) that believes that religious education or belief is the key to becoming a good and noble person.
"@ 2024 Dream.co.id"
Other than that, in Indonesia, parents implement experimental syncretic parenting or progressive parenting style. It means that parents create their own parenting style, but still uphold traditions and religious beliefs.
"@ 2024 Dream.co.id"
The concept of Indonesian family, which is now also called weaving or knitting. Because many family members now want to create uniqueness. They no longer consider the paradigm of family as something rigid, now both children, wives, or social media can have an influence. So, each family has a different form from one another.
Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) presented the results of research on changes in attitudes and behaviors of families in the ASEAN region at the HILL ASEAN FORUM 2024 event at Soehanna Hall, SCBD Jakarta on Wednesday, June 26. This research was conducted comprehensively, including quantitative surveys and qualitative surveys by visiting homes in six Southeast Asian countries, namely Thailand, Indonesia, Vietnam, the Philippines, Malaysia, and Singapore.
The result of this study can help companies in Southeast Asia, especially Indonesia, to implement marketing strategies. So it is very important for us to understand the extent of the transformation that occurs within society, especially within families. Report: Aykaputri Amalia Rahmani
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