Effective Ways for Hokben and Sosro to Handle Packaging Waste, Customers Can Benefit

Effective Ways Hokben and Sosro Overcome Packaging Waste, Consumers Can Benefit

Dream - The problem of waste in Indonesia from year to year is increasingly worrying. According to information released by the Ministry of Environment and Forestry (KLHK), as well as data from the National Waste Management Information System (SIPSN) in 2023, the amount of waste generated in Indonesia reached 18 million tons, with around 19 percent of it being plastic waste. The handling of plastic waste that has been widely implemented is through the 3R Concept (Reuse, Reduce, and Recycle), and another alternative that has been extensively studied is recycling plastic waste into fuel oil.

Effective Ways for Hokben and Sosro to Handle Packaging Waste, Customers Can Benefit

This makes PT Sinar Sosro Indonesia, Tetra Pak Indonesia, and Hokben Indonesia make a new breakthrough called Dauri (Sustainable Cycle Movement) for the country.

"The Dauri movement is a movement initiated by PT Sinar Sosro Indonesia in 2023. This movement is based on our company's philosophy of good intentions, good results."

According to Sabrina Kharisanti, Chief Marketing Officer of PT Sinar Sosro Indonesia, as the initiator of the dauri movement on Wednesday, March 13, 2024.

Seeing the lack of awareness regarding plastic waste and single-use packaging waste has prompted PT Sinar Sosro Indonesia, Tetra Pak Indonesia, and Hokben Indonesia to initiate this movement. "This movement aims to raise awareness among the entire Indonesian community to increasingly collect, sort, recycle, and hand over single-use packaging to our colleagues for recycling," he said.

Not only that, with the existence of the Dauri program, Hokben also hopes that the community can participate in saving our environment from the flood of plastic waste that exists.

"We have reached an agreement to follow up on this collaboration so that the community and all of us can participate in saving our environment from the flood of plastic waste,"

"revealed Sugiri Willim, HokBen Marketing Director, Wednesday, 13 March 2024."

"Customers Can Collect Points"

Starting from March 13, 2024, the DAURI movement will be implemented in 100 HokBen restaurants nationwide. Through this collaboration, HokBen restaurant customers are invited to return their single-use drink, food, and eating utensil packaging. Later, the waste will be recycled into reusable items for the community. Customers can return them to dropboxes made of recycled polymer and aluminum (PolyAl) from used cardboard drink packaging.

When buying a HokBen menu, you can scan the QR code and register yourself, record the packaging of drinks and food, as well as disposable utensils that are returned, and collect points. Later, these points can be exchanged for various attractive merchandise and Hokben menu packages.

All collected used cardboard packaging will be sorted at the HokBen facility before being sent to the recycling plant. Through proper education and socialization, it is hoped that public awareness of the importance of recycling can increase and we can all live in a cleaner and healthier environment. Report: Khaira Amaliya

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