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Dream - Just like skin, healthy hair is not always easy to obtain. In fact, hair can also experience premature aging and be easily damaged.
Damaged hair is characterized by dry, rough, and easily broken texture. Usually, this is caused by the use of hot hair styling tools such as hairdryers and straighteners.
Exposure to sunlight and hair dyeing can also make your hair age faster and become damaged. That is why hair requires proper and tailored intensive care to remain healthy and avoid damage or premature aging.
Using shampoo and conditioner alone may not necessarily prevent premature aging and hair damage. Enhance hair nutrition with other care products such as vitamins.
Unfortunately, the importance of using hair vitamins has not been widely recognized. Based on Ellips' internal research, 41% of Indonesian women aged 15-39 use hair vitamins. Meanwhile, 59% of other women do not use hair vitamins because they feel they do not need special care to keep their hair healthy. Hair aging is also known to only change its color. However, its condition can change as a whole. Moreover, if exposed to free radicals from pollution and UV exposure.
"Dermatologist's Advice"
Skin doctor, Nevristia Pratama recommends the use of antioxidant products to combat exposure to free radicals and prevent the risk of damage and premature aging to the hair.
There are various types of antioxidants that are suitable for nourishing hair, one of which is Moroccan or argan oil. These ingredients contain vitamin E which is good for hair health. Vitamin E will also be more optimal and beneficial for hair health if accompanied by heat protection technology, vitamin A, C, Pro Vit B5, and jojoba oil. All of these ingredients can be obtained from the range of Ellips Hair Vitamin Moroccan Series products. In fact, Sahabat Dream can also increase knowledge about hair health by participating in the #RambutTetapMuda campaign from Ellips.
"Through the #RambutTetapMuda campaign, Ellips aims to raise awareness among Indonesian women to take care of their hair, which has an impact on self-confidence," said Lidwina Natalia, Head of Marketing Hair & Personal Care, Kino.
"Ellips also presents 'Ellips Shine Sister Goes to Campus' which is held in several major cities in Indonesia to educate young women directly so that their hair is better maintained and does not easily experience aging, so they can appear more confident. In the event, Ellips holds a career talk show with competent speakers and organizes a Brand Ambassador Hunt."
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