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"Dream - PT Indonesian Paradise Property Tbk (INPP) changes its identity to welcome its 21st anniversary. INPP is known as a developer company that sets trends and is an icon of lifestyle destinations. In addition to the new logo, INPP also changes its identity from Indonesian Paradise Property to Paradise Indonesia."
Since its first operation, Paradise Indonesia has built more than 20 renowned property projects. The projects span from the hospitality, commercial, to residential segments. The company's property projects even became icons and trendsetters for lifestyle destinations such as Sheraton Bali Kuta Resort, beachwalk Shopping Center Bali, 23Paskal Shopping Center Bandung. Other iconic projects include beachwalk Residence Bali, One Residence Batam apartments, and HARRIS Suites fX Sudirman.
"At the age of 21, Paradise Indonesia's company performance is also promising. Total revenue in the hospitality sector reached approximately Rp831.5 billion in Semester III-2023. This achievement skyrocketed by 53.8% compared to the same period the previous year."
"While in the commercial property business sector, INPP recorded a revenue growth of 19.3 percent. President Director & CEO of PARADISE INDONESIA, Anthony Prabowo Susilo, stated that the booming business sector became one of the company's considerations to change its logo and identity."
Anthony also conveyed that the changes to the logo refer to the new vision and mission created by management. The new identity also serves as the spirit to bring Paradise Indonesia as 'A new emerging top of mind brand'.
"2023 Dream.co.id"
"Not only a new logo, Paradise Indonesia also promotes new design themes in every property project it undertakes, especially malls."
Meanwhile, Director & Chief Project Planning & Design of PARADISE INDONESIA, Patrick Rendradjaja, ensures that the company will continue to develop the mix use buildings and lifestyle experience sectors. These two sectors will be developed with an emphasis on efforts to create green open spaces to preserve Indonesia's green and healthy earth. "The emphasis on innovative design combines local cultural values with modern buildings that develop ESG (Environment, Social, & Good Governance) values through the creation of green open spaces," he said. By implementing green development concepts, it can certainly encourage the achievement of green building certificates.
INPP considers this greening to be its main concern. Because, according to them, this green building portfolio is important. So it becomes a trend for the issuance of green bonds. In addition, the emphasis on green building is highlighted by creditors and investors in the international market.
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