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Potret Mobil Kijang Rangga Buatan Indonesia yang Mejeng di Japan Mobility Show

Portrait of the Indonesian-made Kijang Rangga Car Showcasing at the Japan Mobility Show

Portrait of the Indonesian-made Rangga Kijang Car that Stands Out at the Japan Mobility Show

Dream - Designing a car made by the nation's children cannot be underestimated. The proof is a concept car from PT Toyota Astra Motor (TAM) showcased at the Japan Mobility Show (JMS) 2023 event. Taking place at Tokyo Big Sight, Japan from October 26 to November 5, 2023. TAM brought the Rangga Concept Mobile Cafe to the prestigious automotive event.

Portrait of the Indonesian-made Rangga Kijang Car that Stands Out at the Japan Mobility Show

This car carries the concept of the first commercial concept vehicle in Indonesia, which previously made its debut at Toyota in the GIIAS 2023 event. Rangga Concept Mobile Cafe is like the successor to the Kijang Pick Up concept.

"In line with the Mobility for All vision, we see this golden opportunity as a chance to showcase Toyota Indonesia's experience and capabilities in delivering commercial vehicles that can be converted to meet diverse and complex business needs, as well as supporting the country's economy.""

The President Director of PT Toyota-Astra Motor (TAM), Hiroyuki Ueda, said in his statement quoted on Friday, October 26, 2023.

               

"Hiroyuki Ueda hopes that the work result from the touch of Toyota Indonesia can inspire foreign visitors to be interested in using the Rangga Concept conversion for business purposes."

Portrait of the Indonesian-made Rangga Kijang Car that Stands Out at the Japan Mobility Show

Rangga Concept is also ready to continue the legacy of Kijang Pick Up, which is so flexible when converted into various versatile commercial vehicles. The hope is that Rangga Concept can also reappear as the main choice for customers who want to start a business or develop an existing one.

Portrait of the Indonesian-made Rangga Kijang Car that Stands Out at the Japan Mobility Show
Portrait of the Indonesian-made Rangga Kijang Car that Stands Out at the Japan Mobility Show

Rangga Concept Mobile Cafe, which appears as a prototype, is the result of a collaboration with Tuku Coffee, known for its reputation as a dream café shop for Gen-Z. This conversion is expected to be an inspiration and have positive prospects both in terms of supporting business needs and as one form of sustainable business innovation.

Portrait of the Indonesian-made Rangga Kijang Car that Stands Out at the Japan Mobility Show

Toyota said, Rangga as a concept car is able to meet the mobility needs of a wider community, especially supporting user activities in various fields of business. This multifunctional vehicle is expected to also support various mobility needs to remote areas that are difficult to reach. The diversity of functions allows Rangga Concept to be converted for individuals who want to use it for personal mobility such as outdoor activities or communities.

Portrait of the Indonesian-made Rangga Kijang Car that Stands Out at the Japan Mobility Show

Digaungkan sebagai Pahlawan (Rangga) bagi pelaku usaha, sejak proses awal Toyota langsung mengajak partisipasi body builder lokal dalam menghadirkan prototipe Rangga Concept yang dapat dikonversi untuk memenuhi keberagaman mobilitas sesuai bidang usaha, bahkan dapat pula digunakan untuk kebutuhan personal lifestyle.Dalam hal ini, Toyota membuka peluang kepada body builder dan pelanggan sebagai end user, berinovasi dalam menciptakan desain yang paling sesuai ekspektasi mereka. Translated to English while preserving HTML tags: Celebrated as a Hero (Rangga) for business players, since the early stages Toyota has directly involved local body builders in presenting the Rangga Concept prototype that can be converted to meet the diverse mobility needs according to the business field, and even can also be used for personal lifestyle needs. In this case, Toyota opens opportunities for body builders and customers as end users to innovate in creating designs that best meet their expectations.

Portrait of the Indonesian-made Rangga Kijang Car that Stands Out at the Japan Mobility Show

"The collaboration pattern will be applied again in the development of Rangga Concept to reach a more diverse business segment in line with the global mobility pillar 'Diversification', including potential cooperation with global Toyota customers."

The translation of the given 'Bahasa' text to 'English' while preserving any HTML tags is: "word Marketing Director of PT Toyota-Astra Motor (TAM), Anton Jimmi Suwandy."

               
Portrait of the Indonesian-made Rangga Kijang Car that Stands Out at the Japan Mobility Show
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