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"Dream - Erajaya Group, which has been established since 1996 in Indonesia, not only serves as an official distributor of gadgets such as iPhone, Mad, and iPad. Through its subsidiary Eraja Active Lifestyle (ERAL), the business led by Budiarto Halim also targets consumers who are looking for everyday products or lifestyle. For this retail business, Erajaya carries the flag of Urban Republic."
"Urban Republic"
Different from other Erajaya subsidiaries, Urban Republic offers products such as Internet of Things (IoT), wearables, smart home, content creation, and gaming.
Through brands like Garmin and IT (Immersive Tech), Urban Republic presents a number of products such as Garmin Descent G1 Solar - Ocean Edition, IT Smart Magnetic Outdoor Battery Camera W02.
The other brands are DJI, such as DJI Osmo Action 4. Other categories include gaming and audio with brands like Sony Playstation and SHOKZ.
The company report as of September 30, 2023, Erajaya currently manages 48 Urban Republic stores spread across various cities in Indonesia. "Consumers are not only in Jakarta, but also outside Jakarta. Even in Makassar, Bali, Medan. In regions like Kalimantan, such as Banjarmasin, Samarinda, they already exist," CEO of Erajaya Active Lifestyle, Djohan Sutanto, quoted in Jakarta, on Friday, January 19, 2024.
"Urban Republic is also available online through urbanrepublic.id channel as well as the official store on the e-commerce platform."
Urban Republic recently received two awards "Indonesia Customer Experience Champion 2023" and "Indonesia Digital Marketing Champion 2023" from the SWA-Business Digest Championship Awarding (SBCA) 2023 event.
ERAL itself is currently trusted to be the representative of well-known brands such as Apple, DJI, Garmin, IT (Immersive Tech), Lamina, Loops, Marshall, Nothing, OPPO, Samsung, SHOKZ, and other global brands. Until the end of September 2023, ERAL operates 100 retail outlets under the flags of Urban Republic retail, Garmin Brand Stores, DJI Experiences Store, JD Sports, ASICS, and others.
On August 8, 2023, ERAL officially became a publicly traded company and sold its shares on the Indonesia Stock Exchange.
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