This effort was made by the University of California, Berkeley, which added to the list of colleges by making world-renowned singer 'Taylor Swift' a course for the academic year 2024. Haas School of Business at the university announced that Taylor Swift will be a course with the theme "Artistry and Entrepreneurship: Taylor's Version".

The following 'Bahasa' text translated to 'English' while preserving any html tags: "The students at the university, which has been established since 1868, will be taught by Sofia Lendahl and Crystal Haryanto. The syllabus taught will be about how the 33-year-old pop singer gathers a loyal fan base, builds a highly appealing brand, and dominates the music industry."

In that course, students will also be invited to analyze performances, interview clips, discuss media portrayals and perceptions, and develop a working definition of Swift's role in society.

This new study program is present when Swift reaches a new peak in her career. The singer of "Anti-Hero" is projected to have reached billionaire status thanks to her ongoing Eras Tour concerts.

Film titled Eras Tour by Taylor Swift, which is currently being played in theaters, has also broken the box office record. The Eras Tour film has collected domestic revenue of US$150 million or Rp2.36 trillion. Meanwhile, globally, this film has earned more than US$200 million or around Rp3.15 trillion, as reported by Comscore.