![Ini Alasan TikTok Gandeng Tokopedia](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2023/12/12/1702363448038-vg9fr.jpeg)
![Ini Alasan TikTok Gandeng Tokopedia](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2023/12/12/1702363448038-vg9fr.jpeg)
"Dream - ByteDance, the parent company of TikTok, and PT Gojek Tokopedia (GOTO), as the parent company of Tokopedia, have officially formed a strategic partnership. TikTok Shop is collaborating with Tokopedia. Executive Director of E-Commerce, TikTok Indonesia, Stephanie Susilo, revealed the reasons for choosing Tokopedia as its partner."
According to Stephanie, both TikTok and Tokopedia have the same vision and mission, which is to support micro, small, and medium enterprises (MSMEs) businesses.
Stephanie's words in Jakarta, Tuesday, 12 December 2023.
However, Stephanie cannot comment on whether TikTok Shop will have a new identity after merging with Tokopedia. "We will continue to collaborate with Tokopedia in the future, and we will update if there is any information," she said. As part of this strategic partnership, TikTok has invested more than US$1.5 billion or around Rp23.41 trillion (at an exchange rate of Rp15,607 per US$).
CEO of Tokopedia, Melissa Siska Juminto, said, "During the trial period, the company will focus on creating programs that support local products."
"dream.co.id"
"Melissa also cannot comment on whether there will be any changes in identity such as name. She emphasized that Tokopedia will remain Tokopedia. 'For now, Tokopedia will still be Tokopedia, so there will be no changes,' she said."
In the same opportunity, Minister of Trade Zulkifli Hasan stated that the government is giving a probationary period for the merger of TikTok Shop and Tokopedia for three to four (3-4) months.
"E-commerce is Tokopedia's collaboration with Tiktok. So Tiktok itself is not an e-commerce platform, but Tokopedia handles the selling part of the e-commerce. However, this collaboration requires a high level of technology, maybe it will take around three to four months as some kind of experiment," said Zulhas during the National Online Shopping Day (Harbolnas) conference on December 12th. Tokopedia and TikTok Launch the 'Buy Local' Campaign in Jakarta, Tuesday, December 12th, 2023."
The government will observe, audit, and evaluate during the trial period. The assessment of the trial period is adjusted according to the Minister of Trade Regulation Number 31 of 2023 concerning Business Licensing, Advertising, Development, and Supervision of Business Actors in Electronic Trading. "We will evaluate what the collaboration and cooperation will result in," Zulhas continued.
The government will observe, audit, and evaluate during the trial period.
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