"Azarine has a variety of skincare products ranging from skin care, makeup, to body care. This brand aims to create innovative products formulated from the best natural herbal ingredients at affordable prices that provide solutions for skincare issues. Meanwhile, Kahf from PT Paragon Technology and Innovation is a halal men's skincare line inspired by nature, formulated from natural, halal ingredients, and tested by dermatologists."

"Not only does it provide a positive impact for men, but it is also a skincare brand that highly prioritizes the positive impact on the surrounding environment. Azarine and Kahf each have interesting, creative, and innovative business marketing strategies to continuously push local brands to compete with international brands, especially amid the rapid flow of digitalization."

"Azarine has obtained various international certificates such as CKBP Certificate, BPOM, Halal, and ISO 9001/2015 to prove its commitment to producing quality, safe, and internationally standardized products. In addition, to solidify its title as an international brand, Azarine has successfully partnered with several big names as their brand ambassadors, both domestically and internationally. Such as Syifa Hadju, Angga Yunanda, Lee Min Ho (South Korea), and Red Velvet (South Korea)."

Azarine's efforts have borne fruit with the achievement of the Top Halal Awards for the sunscreen category, which strengthens Azarine's reputation as a halal skincare brand in Indonesia. Azarine's key achievements are not only reflected in official certificates and support from brand ambassadors but also in its dominance through marketing strategies on the world's most downloaded platform, TikTok. Since resuming live shopping on TikTok a few days ago, Azarine recorded over 5000 orders on the first day.

"This success is certainly not unrelated to Azarine's strategy that focuses on live streaming with an interactive host, engaging programs, and entertaining content. Moreover, Azarine successfully took advantage of the highly anticipated 12.12 promotional moment to offer greater discounts to its loyal customers."

This has triggered the highest sales value growth (DAGMV) with an achievement of more than 205% compared to the previous period. Kahf has successfully shown that its products remain the top choice. Kahf's success on TikTok can also be seen from the high enthusiasm of loyal viewers organically, thanks to the steps taken from re-assigning the previous Live TikTok host, optimizing marketing through an exclusive warehouse for TikTok, as well as recruiting and nurturing new affiliate/creator communities for the Kahf brand.

"We greatly appreciate TikTok's efforts towards local brands so that we can be the focus or primary choice in the Buy Local campaign. This effort certainly encourages buyers' interest in purchasing local products and will definitely have a positive impact on our affiliates for growth," said Salman Subakat, CEO of Paragon.